Amazon Prime Day Triggered Early Start to Retail Holiday Shopping Season; Rakuten Marketing Consumer Survey Points to Solid 2017 Retail Season as Consumer Confidence Drives Spend

SAN MATEO, Calif., Nov. 22, 2017 /PRNewswire/ -- The 2017 holiday shopping season is in full gear, and according to Rakuten Marketing, a leading technology company that enables brands to increase sales through data-driven marketing, 92 percent of U.S. consumers have already opened their...