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PR Newswire

Consumer Willingness to Pay for ADAS Remains Modest as Interest Rises Sharply

Strategy Analytics.BOSTON, July 21, 2015 /PRNewswire/ -- A recent study from the In-vehicle UX (IVX) group at Strategy Analytics (www.strategyanalytics.com) surveying consumers in the US, Western Europe and China, has found some changes in consumer interest for advanced driver assistance systems (ADAS)...