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Country Music Star Craig Morgan Calls Out Inferior Drop-in Bedliners In Humorous LINE-X Mulitplatform Marketing Campaign

The fun, lifestyle-heavy campaign rides on the storyline from a video spot in which two pickup trucks go head-to-head in a tug-of-war battle over a treacherous pit in the Tennessee countryside. The LINE-X truck – armored on its exterior with the brand’s top-shelf ULTRA coating and a highly customized pattern/color design, as well as a LINE-X PREMIUM bedliner – takes on a rival truck with a cheap, drop-in bedliner. A chain is attached to both. “Let’s see which one comes out ahead,” says Morgan.HUNTSVILLE, Ala., April 25, 2017 /PRNewswire/ -- LINE-X has teamed up with country music entertainer, military veteran, award-winning TV host and philanthropist – Craig Morgan – to call on truck owners across the United States and beyond to drop their drop-in bedliners and choose LINE-X,...