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PR Newswire

How to Differentiate Brands in the "Sharing Economy"

Enterprise Holdings Chief Strategy Officer Greg Stubblefield joined Rufino Perez Fernandez, chief commercial officer of NH Hotel Group; panel moderator Guy Langford, vice chairman of Deloitte; Kaye Ceille, president of Zipcar; and Chip Conley, head of global hospitality and strategy of Airbnb, to discuss how to differentiate brands in the sharing economy.ORLANDO, Fla., July 27, 2015 /PRNewswire/ -- Today, Enterprise Holdings' Chief Strategy Officer and Executive Vice President Greg Stubblefield stressed what has changed for consumers is the concept of "access" rather than non-profit "sharing" on a broad scale. His comments were made...