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PR Newswire

Ninety-two Percent Of Gen Z Teens Own Or Plan To Own A Vehicle, According To Autotrader, Kelley Blue Book Study

New research from Autotrader(r) and Kelley Blue Book(r), the most visited car shopping and research websites, offers an in-depth look at Generation Z and delivers some surprising insights about how this new cohort differs greatly from the often-discussed Millennial generation that comes before it.  ATLANTA and IRVINE, Calif.,, March 15, 2016 /PRNewswire/-- As the automotive industry turns its attention toward the next generation of car shoppers and buyers, Generation Z (those currently age 0-17), it may be operating under some false assumptions.  New research...