Original Equipment Tire Experience Influencing Generational Preferences; Risk of Disrupting $30B U.S. Passenger, Light Truck Replacement Tire Market, Says J.D. Power Study

TROY, Mich., March 24, 2016 /PRNewswire/ -- Younger consumers are more receptive than their older counterparts to tire brands that are less established in the U.S. market and are more likely to purchase them as replacement tires, according to the J.D. Power 2016 U.S. Original...