Original Equipment Tire Fitments Have Brand Loyalty Traction with New Vehicle Owners, J.D. Power Finds

COSTA MESA, Calif., March 23, 2017 /PRNewswire/ -- Vehicle owners that need to replace their tires are likely to purchase the same brand that was originally fitted on their new vehicle, according to the J.D. Power 2017 U.S. Original Equipment Tire Customer Satisfaction Study,SM released...