Dealers are creating offbeat ads, staging fundraising pie-throwing events, sponsoring various contests, shooting in-house videos – and posting it all on sites such as Facebook....More
Some pundits have argued Ford would have been better off keeping Jaguar Land Rover over Lincoln, but in reality both brands still require massive investments....More
The plan includes redesigned versions of the S80, V70, XC60, S60 and V60, as well as new V40 and XC40 for the U.S. By the time Volvo’s product offensive is complete four years from now, no vehicle in the lineup will be more than four years old....More
North American deliveries climbed 13.5% to 1.4 million units, the largest year-over-year growth for the region since August 2013’s 14.9% increase....More
U.S. January inventory is enough to meet February demand equal to a seasonally adjusted annual rate ranging from 16.8 million to 17 million units without abnormally high market inducements....More
Today’s auto-industry executives must connect Silicon Valley and Detroit, as well as address entirely new dimensions of safety concerns, such as how to protect their customers’ privacy and data....More
To target your customers with laser precision, bring social media into your wider advertising strategy. It can pay off measurably. Here are tips on how to do it....More
