Dealers are creating offbeat ads, staging fundraising pie-throwing events, sponsoring various contests, shooting in-house videos – and posting it all on sites such as Facebook....More
Lexus’ new coupe, the RC, arrives with an angry double-trapezoid face, taut sheet metal, excellent chassis dynamics, bold colors and an excellent 467-hp V-8 that loves track day. This car is not a real-estate agent’s safe choice....More
Too many marketing dollars are wasted on customers who would have bought the vehicle anyway, John Krafcik says. By aiming incentives only where needed, automakers could free up billions....More
The two spent about the same amount of money on TV advertising in 2014, but Audi bought nearly 5,000 more national airings across more than twice the number of networks....More
Stakeholders need to stay ahead of the regulatory curve, as laws on the state and federal levels will change in tandem with technological developments....More
