2014 WardsAuto Dealer Business Media Kit - Custom Solutions


Also see Research, Online Services and Webinars

We create dealer-focused content every day.
Let us do it for you.

We speak the dealer’s language, so your message is in good hands when you ask WardsAuto to create effective custom content to deepen your relationship with dealers.

Not only will we write, design and produce materials to your specifications, but we’ll also distribute it to our audience through our cost-effective channels. Check out the examples and let us know what your specific communication needs are.

Our online programming team behind WardsAuto.com and many other award-winning sites can custom-build a microsite that showcases your products and solutions for today’s dealer.
Tying your marketing message with relevant editorial delivered via email is an effective means of generating direct response, building thought leadership and keeping your company top-of-mind when they need products like yours.
White Papers
Our writers specialize in telling dealers how new innovations will help them make more money, using clear explanations to drive each message home. We’ll write your white paper, distribute it to our audience, and host it on WardsAuto.com.
Magazines / Publications
Why build your own custom publication? Turn to the experts who publish not only WardsAuto Dealer Business magazine but also nearly 100 more publications for a wide range of industries.


Microsites  /  e-Newsletters  /  WhitePapers  /  Magazines/Publications



Insightful Research Capabilities

and its parent company, Penton Media, employs an in-house research staff that can be assigned to study your market.

We can evaluate how dealers perceive your brand in relation to your competition, what their needs are for the products and services you offer, and where opportunities may be for growing your business.

Test your messaging with our audience in order to build an effective marketing campaign. Discover new trends you never knew existed.



Get Your Company in our Directory
Connect with new customers looking for products and services like yours.

Your listing is FREE, and we can enhance it with your logo, in-depth profile and other features.

Visit WardsAuto.com to add your company (click the Directory tab), and contact us at directory@wardsauto.com to discuss ways you can stand out!


Powerful Online Services

Drive more traffic to your website and build your online reputation with the help of our online services team.

We offer a wide range of solutions that address virtually any online need:

  • Search Engine Optimization
  • Lead Generation
  • Search Engine Marketing
  • Social Media eListening
  • Tradeshow Mobile Apps
  • Online Video Production and Hosting


Search Engine Optimization / Search Engine Marketing / Custom Research
Trade Research / Social Media eListening


Webinars that Excite and Engage

WardsAuto has developed an expertise for producting effective, well-attended webinars that help earn our sponsors valuable recognition as thought leaders in their fields.


We can provide the editorial content, book guests and host the webinar, spotlighting you as the sponsor, or you can be in the driver’s seat, steering the content based on your needs while we promote the event to our engaged audience.

Watch a clip from one of our webinars below:



Mar 8, 2018

Toyota Camry Hybrid 2.5L Atkinson 4-Cyl. – 2018 Award Acceptance

Masashi Hakariya, project manager-engine development at Toyota, accepts award for Toyota Camry Hybrid at 2018 Wards 10 Best Engines ceremony....More


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