2014 WardsAuto Dealer Business Media Kit - Editorial

WardsAuto

 

Our mission is your mission:
helping dealers MAKE MORE MONEY.

In the reinvention of WardsAuto Dealer Business, one thing is unchanged: our mission.

As always, we strive to help dealers make more money.  We’ve done it for 30+ years, consistently delivering trend analysis and professional advice on how dealers can run their businesses more effectively.

This means our goal is the same as yours.  You offer products and services to help the dealer’s bottom line, and we deliver information to guide dealers to the same result.  WardsAuto Dealer Business creates the ideal forum to carry your message and help you interact with an elite audience.

Editor Steve Finlay has overseen WardsAuto Dealer Business for nearly two decades, and he’s a fixture at major industry panel discussions and conferences.  

The pages of WardsAuto Dealer Business are filled with insights not only from Steve Finlay and the seasoned WardsAuto staff, but also feature regular contributions from “the trenches.”  

Our columnists deliver insights from their respective corners of automotive retail.

 

OUR EXPERTS DELIVER
THE INSIGHTS DEALERS NEED

Not only does WardsAuto Dealer Business feature monthly editorials by the award-winning Editor-in-Chief Steve Finlay, but it also features regular contributions from some of the top experts in automotive retail, including:

 

ADAM ARMBRUSTER
A partner in the retail/broadcasting firm of Eckstein, Summers, Armbruster & Co.
MICHAEL CHARAPP
An attorney specializing in dealership issues
JAMES CLAUSEN
A fixed-operations veteran
DARIN GEORGE
The founder of the Automotive Sales College and former dealership general manager
JOHN McELROY
The host of popular daily news webcast “Autoline Daily” and “Autoline Detroit,” a television weekly program
TONY NOLAND
A veteran consultant on dealership management
DAVID RUGGLES
An auto consultant and former dealership general manager
PHIL VILLEGAS
A principal at Axiom Advisor, an automotive dealership consulting firm, with a background in dealership management
DREW WINTER
The editor-in-chief of WardsAuto World, our sister title covering the automotive OEM market

 



 

Side with the team who shares your goal

For nearly 90 years, WardsAuto has delivered data and analysis for the global automotive industry.  Based in and around Detroit for its entire history, WardsAuto exists in the heart of the automotive world, and our connections and experience are unrivaled.

Our award-winning reporters and analysts practice “anticipatory journalism,” looking beyond the headlines to tell our readers how today’s news and trends will impact their businesses tomorrow.

WardsAuto Dealer Business began as Auto Age – Dealer Business in 1966, and WardsAuto first published it under its name in 1987.  

Many upstart dealer publications have come and gone since, while WardsAuto Dealer Business has continued to provide unique insights to dealers, fueling our coverage of auto retail issues with data and analysis from our vast editorial team.

This combination of reporting on where the industry is headed, with practical tips a dealer can immediately apply to boost the bottom line, has earned WardsAuto Dealer Business a loyal readership base, as evidenced by testimonials like this one from Todd Hynes, Voss Chevrolet.

STEVE FINLAY
Editor, WardsAuto Dealer Business

Has covered the automotive retail industry for decades, and is respected for his deep knowledge of virtually every top that matters to dealers
JAMES BUSH
Managing Director, WardsAuto Group

Manages WardsAuto operations who is informed by a long history as an automotive reporter
DAVID ZOIA
Editorial Director, WardsAuto

Has covered the global auto beat for more than 25 years
DREW WINTER
Editor-in-Chief, WardsAuto World

Veteran of the auto manufacturing industry, and oversees programs such as Ward’s 10 Best Engines and Ward’s Auto Interior Conference
TOM MURPHY
Executive Editor, WardsAuto World

Executive editor with emphasis on technology and suppliers
CHRISTIE SCHWEINSBERG
Senior Editor, WardsAuto

Primary focus on the Japanese and Korean brand in the U.S.
JIM ZIEGLER
Columnist, WardsAuto Dealer Business

Automotive retail consultant, trainer, writer and speaker, with decades of experience in the industry
JOHN McELROY
Columnist, WardsAuto Dealer Business

Editorial Director and host at Blue Sky Productions, for “Autoline Daily” and “Autoline Detroit,” a weekly television program
BYRON POPE
Associate Editor, WardsAuto

Gives perspective that matters most to dealer franchisees of the Ford brands
JAMES AMEND
Associate Editor, WardsAuto

Covers the General Motors beat, providing rich insights to dealers on what’s happening behind the scenes at the nation’s largest auto maker
JOHN SOUSANIS
Director of Information Content, WardsAuto Information Products

Oversees WardsAuto data operations and is WardsAuto sales analyst
HAIG STODDARD
Industry Analyst, WardsAuto

Has tracked the auto industry for 27 years

 



 

Profit Center

Our design mirrors the structure of a dealership, with content presented for each revenue-generating department.

DEALER MANAGEMENT
  • Benchmarking
  • Trends
  • Compliance
  • Regulations
  • Acquistions
SALES
  • Training
  • Best practices
  • Customer psychology
  • Niche selling
  • Communication tools and techniques
FINANCE & INSURANCE
  • Financing
  • Leasing
  • Subprime lending
  • Service contracts
  • Credit insurance
COMMENTARY
  • Dealer advocacy
  • News in perspective
  • Emerging trends
  • Unique viewpoints
  • Word from the trenches
REMARKETING
  • Inventory management
  • Trade-in appraisal
  • Auctions
  • Wholesale
INTERNET MARKETING
  • Source Media
  • Online lead
    providers
  • Advertising
  • Website creation
  • Website maintenance
FIXED OPERATIONS
  • Parts and services
  • Body shop
  • Facilities
  • Equipment
  • Vehicle storage


Dealership Management / Sales / Finanace & Insurance / Commentary
Remarketing / Internet Marketing / Fixed Operations

 

 



 

The Awards Keep Coming

In 2012, Editor-in-Chief Steve Finlay earned Gold Awards at both the National and Regional Azbees, given annually by the American Society of Business Press Editors.

95 American Society of Business Press Editors Awards / 55 International Wheel Awards
24 Detroit Press Club Awards / 11 min’s Best of the Web Awards
6 Jesse H. Neal Awards

 

 

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