2014 WardsAuto Dealer Business Media Kit - Letter


You’re witnessing a revolution

Today’s dealers need information NOW. They have a constant need for regular insights that will help them maintain a competitive edge. With the pace of industry change, the traditional “magazine” reaching their mailboxes once a month is no longer adequate.

We’ve surveyed dealers and overhauled WardsAuto Dealer Business to give them the information that they tell us they need in a more timely package.  Dealers consume information all day long and are more receptive than ever to modern digital media.

At the same time, advertisers have discovered the power of digital multimedia allowing them the opportunity to interact with dealers in exciting new ways.

These two developments demand a new format for dealer and vendor interaction, and we’re delivering this platform with the reimagined WardsAuto Dealer Business.

Forget what you know about magazines.

The new WardsAuto Dealer Business is an app, but more than that, it’s a living, breathing platform offering an abundance of ways to creatively connect with dealers on an ongoing basis.

WardsAuto.com already serves dealers daily with regularly updated news and features.  The new WardsAuto Dealer Business is designed to offer dealers a deeper and more regular connection with Wards’ award winning content.

 The new WardsAuto Dealer Business takes the best of the web (latest content, searchability and archives) and adds features (long-form articles, interactive video and media in an artistic layout) to create an entirely new environment for dealer engagement.


To sum up the changes:


    The new WardsAuto Dealer Business is NOT a PDF of a print magazine. Instead, it IS a constantly updated and curated collection of the latest industry trends, technologies and advice.

    We’re using Mag+, the same platform powering titles like Popular Science, New York and MacWorld. This media kit was built on Mag+ to illustrate the possibilities for advertisers to engage with dealers in exciting new ways.

    Dealers who download the WardsAuto Dealer Business app will get two new issues every month, each full of management tips, dealer profiles, and news and columns that will be refreshed with new content throughout the week. 

    We’ll push notifications to dealers multiple times a week telling them about the new content and reminding them of new features.

    The content comes alive with video interviews and product demos, charts and polls, the ability to comment on articles, and more.

    WardsAuto Dealer Business is a community, one that introduces dealers to solution providers, and now we’re putting that idea on steroids.  Your advertising can be enriched with video, sound and interactivity to tell your story in lively, entertaining ways.

Join us in this brave new world of dealer interactivity.  WardsAuto Dealer Business is evolving to become a living resource that dealers will turn to regularly for inspiration and problem solving information.  We look forward to partnering with you to help you achieve a never before seen level of industry visibility.



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