2014 WardsAuto Dealer Business Media Kit - WardsAuto.com


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The New
Delivers More
Information, Interaction

Not only does the recently relaunched WardsAuto.com give dealers more industry information than ever, plus exciting new ways to interact with peers and vendors, but we’ve also created more opportunities to get your message to your customers.

Dealers turn to WardsAuto.com for a number of reasons. We share the latest headlines, providing not just news but analysis of the headlines and what they mean for their businesses. We deliver best practice information, special reports on WardsAuto dealer rankings, and other useful editorial content.

And now it’s where they can interact with their peers to share new ideas. It’s where they can view our digital magazine and sign up for e-newsletters, webinars and other resources. And it’s where you need to be to reach our elite audience.

Our 2012 launch of a brand new WardsAuto.com, redesigned from top to bottom, resulted in increases in virtually every measurement of audience attraction and retention. And we’re continuing to improve the site to add more features to help dealers access the information they want, when they want it.

This translates into more opportunities for you to interact with this highly engaged audience of your customers.

Turn to WardsAuto’s premium resources to make sense of the automotive retail industry. Contact Amber McLincha at 248-799-2622 or amclincha@wardsauto.com.






Turbocharged Online Exposure!

WardsAuto.com continues to expand and improve in every way, creating new opportunities to target our dealer readers with your message.

We’re now mobile-responsive, meaning that when dealers access our site from a phone or tablet, the articles and graphics will adapt to display in a size and orientation best-suited for that device. And when a reader rotates the device from portrait to landscape viewing, the site senses the shift and displays more or less content based on the new viewing angle!

Your ads will serve in this adaptive environment, making WardsAuto.com a true mobile channel for you to impact dealers when they’re on the go but staying in touch with the industry and seeking new money-making ideas wherever they may be.

Here you’ll find just a sampling of the many ways we can connect you to dealers on WardsAuto.com.



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