4Ps of Automotive Marketing

Automobile dealerships need to rethink the 4Ps of marketing. It’s time to stop thinking about the 4Ps as product, price, place, and promotion – and redefine The 4Ps of Automotive MarketingTM as product, price, place, and person.

According to the traditional 4Ps, successful dealerships promote a desirable product at the right price and place. Winning with the 4Ps used to mean advertising new makes and models with local promotions on television and in the newspaper to lure shoppers to the lot. Dealerships controlled information about product and price.

But consumers have changed the rules in two big ways. Download the full whitepaper to learn more.

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