Join us this spring for the inaugural Ward's Automotive Spring Training presented by Autobytel!
We'll feature dynamic keynote speakers, industry leading analysts, and marketing
innovators, all sharing their visions for how the Internet can be better harnessed to
sell more vehicles and hit a home run for your bottom line.
SPEAKERS AND TOPICS WILL INCLUDE:
KEYNOTE:
Where is your customer? Trends That Will Determine Your Marketing Spend
Michael Barrett, Executive Vice President and Chief Revenue Officer, Fox Interactive Media
PANEL: Rising Lead Costs
David Kain, columnist, Ward's Dealer Business and president of Kain Automotive Inc. (moderator)
Mike Gargano, Vice President and Gen. Mgr., Car.com
Kent Bozarth, General Manager, Bozarth Auto Group
Ted Gessler, Internet Director, Bergstrom Auto Group
Steve St. Andre, President and COO, Ford Direct
David Wassmann, CEO, NeoSynergy
WORKSHOP: Online Video: What Works, What Doesn't
Mike Parsons, President, Laser Stream Video
WORKSHOP: How Smart is Your Ad Spend? Tips on Measuring Your
Online Advertising
Mike Spadafore, Global Product Strategist, Polk
WORKSHOP: How to Make Money Selling Service, Parts, Accessories Online
Dinos Constantine, Director of Marketing - Accessories Solutions Group, DealerTrack
WORKSHOP: Marketing to Your Database
Larry Bruce, Founder / President / CEO, AIMData
KEYNOTE: An Ad Agency's Perspective
Integrating Online and Offline Advertising
Will Travis, Vice President U.S. Operations, ATTIK USA
PANEL: Lessons From Other Industries
Jim Riesenbach, President and CEO, Autobytel
Craig Smith, CEO, ServiceMagic
Omar Tawakol, CEO, BlueKai
Steve Horowitz, Vice President and Publisher, BankRate
Famous Rhodes, Director - Parts and Accessories, eBay Motors
GENERAL SESSION: Findings from study on dealer marketing spends
Neal Polachek, Senior Vice President, Kelsey Group
PANEL: Measuring Online Ad Effectiveness
Cliff Banks, Editorial Dir., Ward's Dealer Business
Dean Evans, Chief Marketing Officer, Dealer.com
Steve Stauning, E-commerce Director, Asbury Automotive Group
Matt Strickroot, Director/VP, Digitas
Todd Swickard, President and CEO, Auto Dealer Traffic
It all adds up to a must-attend event for dealers striving to rise to the top of the Internet Big Leagues, and
anyone who wants to help them get there! The number of spots on the roster is limited, so REGISTER NOW!
CLICK HERE to register as Media.
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FEATURED SPEAKERS:
Michael Barrett
Executive Vice President, Chief Revenue Officer
Fox Interactive Media
As executive vice president and chief revenue officer, Michael Barrett oversees the worldwide revenue for all Fox Interactive Media properties, which include MySpace, IGN, FoxSports.com, Fox.com, AmericanIdol.com and Scout.com. Join Ward's as Michael shares his keen insights into what drives today's -- and tomorrow's -- consumer, and how dealers can tap into those trends to bring traffic to the showroom.
William Travis
Vice President, US Operations
ATTIK US
Will is Vice President and founding partner of Attik US, where he helps oversee the growth and success of the US and global operations.
A marketing wunderkind, Will was instrumental in helping create the groundbreaking advertising and marketing initiatives for Toyota's Scion Division.
Listen as Will provides a broad perspective on how dealers and auto makers can work together to integrate online and traditional marketing efforts to boost sales.
MORE SPEAKERS TO BE ANNOUNCED SOON. CHECK BACK FOR DETAILS.
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