Ad spending poised for growth in H2, 2003 --reports


NEW YORK, Aug 26 (Reuters) - Advertising spending stabilized in the first half of 2002, according to new research released on Monday, and the ad industry is poised for growth in the second half of the year and beyond. Taylor Nelson Sofres unit CMR said ad spending fell a mere 0.2 percent in the first six months of 2002, to $53.7 billion, after steep declines last year caused by the dot-com crash, Sept. 11 attacks and the broader economic downturn. Separately, Standard & Poor ...

Premium Content (PAID Subscription Required)

"Ad spending poised for growth in H2, 2003 --reports" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:

  All of WardsAuto's reliable, in-depth industry reporting and analysis
  Hundreds of downloadable data tables including:
  •   Global sales and production data by country
  •   U.S. model-line inventory data
  •   Engine and equipment installation rates
  •   WardsAuto's North America Plant by Platform forecast
  •   Product Cycle chart
  •   Interrelationships among major OEMs
  •   Medium- and heavy-duty truck volumes
   •  Historical data and much more!

For pricing and subscription information please contact
Lisa Williamson by email: or phone: (248) 799-2642

Current subscribers, please login or CLICK for support information.

Already registered? here.

Mar 8, 2018

Toyota Camry Hybrid 2.5L Atkinson 4-Cyl. – 2018 Award Acceptance

Masashi Hakariya, project manager-engine development at Toyota, accepts award for Toyota Camry Hybrid at 2018 Wards 10 Best Engines ceremony....More


Follow Us

Sponsored Introduction Continue on to (or wait seconds) ×