Ad veterans to sell off-the-shelf TV commercials

Newswire

By Jeffrey Goldfarb CANNES, France, June 21 (Reuters) - In a bid to help European companies improve and extend their advertising, two industry veterans have teamed up to start a firm that will supply off-the-shelf commercials that can be customised and will draw on user-generated material. Spotzer Media Group BV, whose plans to launch were announced on Wednesday at the advertising industry's annual meeting in the south of France, also plans to help small businesses plan their ad strategy ...

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