Americans more loyal to brands, country than company

Newswire

By Walden Siew NEW YORK, April 29 (Reuters Life!) - Americans are more loyal to their favorite soft drink, television show or car brand than they are to their employer, according to a joint Reuters/Ipsos poll. But they are most committed to their country, followed by their family and their doctor. "The most surprising thing was that country, which is more abstract, was No. 1, ahead of your family or spouse," said Timothy Keininghan, the author of the poll and a co-author of the book, ...

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