ANALYSIS-Soccer-Crisis could hit clubs' shirt sponsorship deals


By Antonella Ciancio LONDON, Feb 26 (Reuters) - Fifteen top European soccer clubs are under pressure to renew their shirt sponsorships by next season as their contracts expire amid the economic downturn. Shirt sponsorships, the backbone of clubs' commercial revenues, have commonly been considered immune to the financial crisis because of their long duration and large media exposure. However, analysts expect tough times ahead for clubs with troubled owners or smaller appeal as companies ...

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