* 30-second spots going for up to $3.2 million * Spots nearly sold out, but some big marketers absent By Paul Thomasch and Ben Klayman NEW YORK/CHICAGO, Jan 26 (Reuters) - The Super Bowl is still the prize of the advertising world, with companies paying up to $3.2 million for 30 seconds of commercial time, but more and more critics are questioning whether the pro football championship game is worth it. "It's so expensive to buy time and produce a Super Bowl ad, and you have so much ...
Premium Content (PAID Subscription Required)
"ANALYSIS-Is the Super Bowl losing its grip on the ad world?" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:
All of WardsAuto's reliable, in-depth industry reporting and analysis
Hundreds of downloadable data tables including:
• Global sales and production data by country
• U.S. model-line inventory data
• Engine and equipment installation rates
• WardsAuto's North America Plant by Platform forecast
• Product Cycle chart
• Interrelationships among major OEMs
• Medium- and heavy-duty truck volumes
• Historical data and much more!
For WardsAuto.com pricing and subscription information please contact
Lisa Williamson by email: firstname.lastname@example.org or phone: (248) 799-2642