Mexico Sales Records Fall in February
Executive Summary
Mexican consumers take home a record number of new light vehicles in February.
Mexican consumers remained in a buying mood last month, shaking off any doubts they may have had about country’s economy as they headed to light-vehicles showrooms in record numbers.
LV sales for the month reached an all-time February high of 177,819 units, a 6.5% gain on the prior benchmark of 110,612 set just a year ago.
Both months had 23 selling days.
That February sales slightly trailed January’s record-setting tally was due to an additional selling day the previous month.
In fact, February’s average daily rate of 5,123 units outpaced January’s 4,609-a-day rate by 11.2%.
Both car and light-truck sales reached record highs in February.
Totaling 77,746, car deliveries bested by 9.5% the prior peak of 71,020 set in 2016, while light-trucks posted a 1.2% increase over prior-year’s then-record 39,592 units.
LV sales in the first two months of the year were a record 240,853, up 4.6% from the 230,236 units delivered in like 2016.
Market-leader Nissan sold 59,100 LVs so far this year, 0.5% less than year-ago’s 59,418 units.
Volkswagen/Audi held on to second placed despite a slight decline to 38,081 vehicles from prior-year’s 38,232.
Third-place General Motors delivered 37,739 cars and light trucks so far this year, 1.8% more than the 37,069 sold in the first two months of 2016.
Elsewhere, a 12.8% gain vaulted FCA into sixth position ahead of rival Ford, reversing their prior-year standings.
