Cherokee may kick-start alliance’s foray into tough market.
MUMBAI – Fiat Group Automobiles India is making a new start in the country in a strategic alliance called Fiat Chrysler India Operations. Led by a new president and managing director, Nagesh Basavanhalli, the alliance is aiming for a 4% market share in three years from the less than 1% now held by Fiat. It will launch nine new and refreshed models, four each from the Fiat and Chrysler-Jeep family and an Abarth-brand small sports car. The Italian and U.S. partners bring to the ...
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