Irmer to Head VW’s Skoda Brand in Native Australia

New Skoda Oz chief charged with raising brand’s 0.3% market share.

Skoda names Australian Michael Irmer to lead the Volkswagen subsidiary in his native country. Irmer takes over March 1 at Skoda Australia after serving most recently at VW’s Wolfsburg, Germany, headquarters, where he was responsible for product and price planning for China and the Association of Southeast Asian Nations markets. He held senior positions with Volkswagen Australia from 2004 until 2009 as both financial controller and dealer development manager. VW Group Australia ...

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