Social media key element of A-Class marketing.
MUMBAI – Mercedes-Benz India is trying to make up ground lost rapidly to rival luxury-car makers BMW and Audi. Mercedes models have been sold in India since the 1950s, and the auto maker has built cars there for the past 20 years. But it took less than six years for its German rivals to catch up with, and in some years exceed, Mercedes sales. Current strategies include introducing an A-Class compact hatchback and reaching out to younger, affluent buyers through fresh, ...
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