Gypsy’s off-road capability selling point in rural India.
MUMBAI – India's 2013 auto sales declined 7.2% to a little over 3 million units, WardsAuto data shows, but Maruti Suzuki maintained deliveries at almost the same level of the previous year – a little over 1 million. Even in the first four months of 2014, when industrywide sales declined 10.7% to just over 1 million units, Maruti Suzuki was able to restrict its decline 7.9%, to 377,715. The results reflect India’s No.1 automaker’s 5-point strategy: a powerful rural ...
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