Australian ute – aka pickup – drivers are becoming more common and wealthier. The latest Roy Morgan automotive data shows there are nearly 300,000 more ute drivers on Australian roads today than five years ago and Australians are more than a third more likely to be driving one of these vehicles than they were in 2008. In the same period, the profile of the average driver also has changed. Five years ago only about one in five ute owners earned more than A$70,000 ($68,187) a ...

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