Audi Opens "Digital" Showroom as Luxury Car Makers Hit Shopping Streets

Newswire

* Opens "digital" showroom in major Berlin shopping avenue * Third after earlier openings in London and Beijing * Much smaller than conventional dealership, focus on internet * BMW, Mercedes using similar tactics, plus online sales By Andreas Cremer BERLIN, Feb 5 (Reuters) - Audi has opened a "digital" showroom on a major Berlin shopping street, part of a shift by luxury carmakers to display vehicles virtually as they move into smaller, pricier city centre locations to ...

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