There is talk of additional shipments of the SUV to Thailand this year, but local officials remain cautious, saying that will depend on customer demand.
The Amarok, expected to cost close to twice locally built competitors, will chase a more sophisticated consumer Volkswagen hopes will be drawn in by the marque’s brand image and engineering heritage.
Reaching new customers and lowering the age of its demographic will be necessary to keep Mercedes one step ahead of rivals, a sales executive says, noting the auto maker has BMW snapping at its heels.
The regional driver, South Africa, has an established auto industry and is experiencing solid growth. It’s where the auto maker’s key Port Elizabeth assembly plant is located and its Sub-Saharan Africa...
Mercedes, which last year took a tough line in announcing its dealer network no longer would honor warranties of parallel imports, is beginning to see returning car buyers.
The fresh investment confirms the auto maker’s aim to make Thailand its ASEAN production hub for cars and trucks, as the region counts down to the loosening of trade barriers in 2015. Nissan’s output is...
The Chevy Trailblazer promises to be significant not just in terms of its potential profit margins and segment growth but also as a halo vehicle. GM until now has lacked a high-impact SUV.
Cars will begin to be shipped from Thailand to markets throughout the ASEAN free-trade region, Oceania and the Middle East by the end of the year, part of a rollout that eventually will take the Sylphy to about 120...
For the industry, it will entail careful planning. For Thailand in particular, as the barriers come down, the automotive powerhouse will have to adapt to retain, let alone strengthen, its leading position.