Jeep still is poised to become Chrysler’s global brand under CEO Sergio Marchionne’s oversight, but the auto maker must find ways around a stumbling European market.
Florian Zettelmeyer, a leading marketing professor at Northwestern University, advises dealers to look toward data-hungry corporations such as Amazon and Target for increased sales results.
Within Chrysler’s range of products, the Ram 1500 light-duty and 2500 heavy-duty pickups are the most-recognized and most-purchased models by Hispanic buyers, says Ram CEO Fred Diaz.
Called “Moving Heaven and Earth,” Ram retains its relationship with gritty actor Sam Elliott, who has starred in commercials for the brand since its inception in 2009.