Byron Pope

Byron
Pope
Associate Editor,
WardsAuto

Byron covers Ford and the Mexican market.

Articles
Ford: Pickup Buyers Ready to Embrace Aluminum F-150 
A UBS study reinforces Ford’s belief a majority of consumers not only would consider an aluminum-intensive pickup, but are willing to pay more for such a model.
Ford SuperDuty May Get Higher Trim Level 4
Ford marketing manager Doug Scott says some Super Duty customers may want a trim level above the current top-of-the-line Platinum series.
Ford Posts $2.6 Billion Pre-Tax Profit; Europe Shows Signs of Life
Ford posts a $14 million pretax profit in Europe where the auto industry has seen sales stagnate, but expresses concerns over the Russian market.
Ford Reveals ’15 F-150 Engine Ratings, Weight Savings  5
Ford’s all-new 2.7L EcoBoost V-6, which comes standard with auto stop/start, will make 325 hp and 375 lb.-ft. of torque in the new F-150.
Ford Launches New Expedition in Small, But Stabilized Segment
The ’15 Expedition will be available for the first time in a Platinum trim level, which will slot above the previous top-of-the-line King Ranch edition.
Jeep Forging Ahead With Global Expansion, CEO Says
Plans call for producing Jeeps in China with joint-venture partner Guangzhou Automobile Group beginning late next year.
Ford Posts Slight June Uptick Despite Drop by Key Models
The Ford F-Series pickup and Edge and Escape CUVs all posted sales declines in June compared with like-2013.
GM Recall Crisis Creates Ripple Effect on Industry
David E. Johnson, CEO of Strategic Vision, a crisis communications agency, says automakers are choosing to err on the side of caution when it comes to issuing recalls.
Fiat’s Poor J.D. Power IQS Results an Anomaly, Executive Says
Jason Stoicevich, Fiat’s U.S. chief, says the brand will perform significantly better in next year’s quality study.
’15 Ford Edge to Launch in Growing Global Segment 1
Ford marketing chief Jim Farley says the Edge buyer spends nearly 40% of their annual income on the purchase price, more than any other segment.
Chrysler to Broaden Use of Stop-Start Systems
Chrysler says the two applications of the technology in the 200 and Cherokee will reduce carbon-dioxide emissions by up to 3%.
Mitsubishi Electric Says FLEXConnect Bridges Infotainment Gap 
Supplier says FLEXConnect infotainment system perfect fit for larger vehicles with multiple occupants.
’15 Volkswagen GTI Carries on Proud Heritage
The VW GTI has never been about straight-line performance, but rather the combination of above-average power for its segment and superb handling.
Great Handling Gives VW Golf Competitive Edge
VW has stepped up its game with the Golf, but the competition in the segment has improved, as well.
Lincoln Interior Designer Seeks Customer Connection 1
Lincoln designer says interiors must appeal to the five senses and create a mood and strong emotional connection with the customer.
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