Byron Pope

Byron
Pope
Associate Editor,
WardsAuto

Byron covers Ford and the Mexican market.

Articles
Ford Concept Car Takes Lightweighting to Extreme
Ford Lightweight Concept Car 25% lighter than the ’13 Ford Fusion it is based upon.
Volvo Provides Peek at Interior of Upcoming XC90 CUV
Volvo says it will debut the XC90 from the inside out, first revealing interior images before disclosing the full exterior in August.
VW Counting on ’15 Golf Lineup to Boost U.S. Presence
The Golf launch is expected to raise VW’s profile in the U.S., but it’s unlikely to usurp the top spot in the automaker’s lineup, held by the Jetta.
Understanding Customers Key to Truck Interior Development
Designers say truck customers increasingly are using their vehicles for purposes other than work.
Designing Performance Car Interiors Takes Vision, Passion
Designers face unique challenges when designing a performance-car interior, including differentiating the cabin from competitors’ and cutting down on driver distraction.
VW Leveraging MQB Architecture in U.S. Golf Lineup
VW quality chief says common architecture saves costs, but there is a risk if a bad part infects thousands of vehicles across multiple product ranges.
Passion Key Ingredient to Successful Design, Panel Says 
The designer panel says another critical element to a successful design is to lessen reliance on technology, with one participant noting clay modeling is essential.
Manual Makes Sense for 1.0L Focus, Ford Says 4
Focus marketing manager says customers in the C-segment are more apt to already know how to drive a manual transmission or willing to learn.
FCA Eyes Growth in China, India
FCA’s growth in China and India is hampered by limited product portfolio and reliance on imports.
FCA Develops Plan for Challenging European Market
FCA says it will work to contain its leadership position in key European vehicle segments, including mini cars, light-commercial vehicles and small CUVs.
FCA Working to Commonize Architectures, Parts
Plans call for FCA to reduce the number of architecture families to nine from 12 today by 2018, which will account for 95% of total volume.
Maserati Eyes Expansion; Will Limit Volumes
Maserati today offers four models, but plans call for expansion to six nameplates by 2018, including the addition of a SUV, sports coupe and convertible.
Alfa Romeo Returning to Roots, Brand Chief Says
The Italian brand has developed a skunkworks consisting of 200 handpicked engineers working independently of other Fiat Chrysler Automobile personnel.
Dodge to Focus on Performance; Grand Caravan Scrapped
The Dodge Dart compact sedan will be updated in 2016 in a move to inject it with more Dodge performance DNA.
Jeep CEO Outlines Global Growth Plans
To support Jeep growth plans, the brand’s global dealer network will grow from 4,706 today to 6,023 in 2018.
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