Byron Pope

Associate Editor,

Byron covers Ford and the Mexican market.

Ford Confident in Pickup Path
Ford marketing chief Doug Scott says the midsize pickup segment remains small and the high cost of diesel engines and fuel are cost-prohibitive.
Volvo Aims to Regain Safety Reputation in U.S.
Volvo marketing and sales chief Alain Visser says the automaker’s reputation as safety leader in U.S. has slipped amid increased competition.
Ram Rebel Geared Toward Off-Road Use
Ram Rebel receives a number of exterior changes, including a billet silver Ram badge on the grille.
Automotive Mergers Needed, Marchionne Says
FCA CEO Sergio Marchionne says automotive mergers would allow automakers to spread out the cost of product-development programs.
Ford GT an Innovation Showcase, Fields Says
Ford CEO Mark Fields says the automaker is not moving away from designing fuel-efficient vehicles, despite its introduction of high-powered cars.
Alfa Romeo Adds to North American Stable With 4C Spider 1
Alfa Romeo 4C Spider boasts the same structural rigidity as the coupe without weight-adding reinforcements.
Land Rover Introduces New Diesel for U.S.
The diesel will be available in the ’16 Range Rover and Range Rover Sport luxury SUVs.
Jaguar to Offer F-Pace CUV Next Year
New Jaguar CUV will be underpinned by the automaker’s aluminum-intensive architecture.
Labor, Fuel Prices Threaten to Derail North American Auto Industry in 2015 4
As automakers rush to meet growing demand they will need to keep labor costs down and supplies in line.
Dodge Launching Viper Customization Program
Customers will be able to choose between 8,000 exterior color options, 24,000 custom stripe colors, 10 wheel options, 16 interior trims and six aero packages.
Demand for Small CUVs Likely to Stay, Hinrichs Says
Joe Hinrichs, Ford President-The Americas, says the supply base was dramatically downsized during the recession and is working to keep pace with demand.
Ford Sales Chief Stepping Down
Former GM executive Mark LaNeve to succeed John Felice as Ford vice president-U.S. Marketing, Sales and Service.
Chrysler CEO Outlines Brand Direction 
Chrysler CEO Al Gardner says the marque will be “American and affordable.”
Ford Best-Selling U.S. Nameplate for Fifth Consecutive Year
Ford outsold Chevrolet by 290,344 units to become the top U.S. nameplate in 2014.
Ward’s 10 Best Engines Judges Bid Fond Farewell to Audi 3.0L V-6
The engine’s exclusion is not because it no longer stacks up to the best offerings in the automotive industry, because it does, and then some.
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