Byron Pope

Associate Editor,

Byron covers Ford and the Mexican market.

'15 Ford F-150
New '15 Ford F-150 up to 700 lbs. lighter than outgoing model due to aluminum-intensive body, a first for such a high-volume product.
Ford Will Maintain Truck Leadership With New F-150, CEO Says
Ford CEO Mark Fields says decisions on converting other vehicles to aluminum will be made on a case-by-case basis.
Ford Taps Farley to Lead European Operations
Jim Farley, currently the automaker’s chief marketing officer, succeeds Stephen Odell, who replaces Farley as executive vice president-Global Marketing Sales and Service.
Ram Plotting Own Lightweighting Course  1
Ram CEO Bob Hegbloom doesn’t discount aluminum as a viable material for use in pickups, noting the Ram 1500 has had an aluminum hood for years.
Lincoln Opens First China Stores
The first Lincoln stores in China will first offer the all-new Lincoln MKC CUV and the MKZ midsize sedan.
Chrysler Working to Cut Rental Car Sales, Improve Margins
Chrysler continues to work on upgrading its vehicle portfolio and is focusing on growing market share and improving its price positions, the automaker’s CFO says.
Ford F-150 Inventory Balancing Act Leads to 2.0% Decline in October
Ford carefully managing F-150 inventory as it switches over to all-new aluminum-intensive ’15 model.
Dodge Dart May Get Performance Boost
Dodge CEO Tim Kuniskis says vehicles in lineup must meet certain performance criteria.
FCA Posts Q3 Profit; Ferrari Spin-Off Plans Outlined
FCA’s Q3 revenues were up 14% to €23.6 billion on worldwide shipments of 1.1 million units, a 10% increase vs. year-ago.
2014 Fiat Chrysler SEMA Preview
Mark Trostle, head of SRT, Mopar and Motorsports Design, says SEMA is a great place to showcase what Fiat Chrysler can do to help customers customize their vehicles.
Chrysler 200 Building Sales Momentum 1
Chrysler is working to build greater awareness of the new 200 sedan outside of its traditionally strong markets.
Ford F-150 a ‘Bold Move’ For Industry, Vehicle Line Manager Says 
The new ’15 F-150 boasts a new aluminum body over a frame composed of different steel alloys.
Ford Adds 850 Jobs to Build New F-150
Ford bringing some work for new F-150 in-house, including stampings and subassemblies.
Ford Betting Big on New F-150 
Ford’s chief marketer says he expects the new aluminum-intensive F-150 to increase its market share while retaining high average-transaction prices.
Improved Handling Makes New Mustang a True Sports Car 3
The ’15 Mustang’s fully independent suspension greatly improves handling – a shortcoming of previous models.
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