Byron Pope

Byron
Pope
Associate Editor,
WardsAuto

Byron covers Ford and the Mexican market.

Articles
Cadillac’s New York Move to Lead to ‘New Way of Thinking’
GM product chief Mark Reuss says having employees live among people who set trends in the U.S. should help determine how to best market Cadillac.
Chrysler Having Success Luring Young Talent, Chief Designer Says 
Chrysler has bolstered its staff in several key areas over the past few years, including a 150% rise in digital surfacer positions.
Mustang to Draw New Customers, Product Chief Says
Raj Nair, Ford group vice president-Global Product Development, says many different vehicle types are cross-shopped against Mustang.
Chinese Owner Taking Hands-Off Approach, Volvo Exec Says
The Volvo CEO says the automaker is learning about the Chinese market from China-based owner Zhejiang Geely.
Volvo Product Chief Plots Lineup Course
Plans call for all Volvo C-cars for the U.S. and European markets to be built in Sweden, while Volvo models destined for China will be built domestically.
Chrysler Forging Ahead With Electrification Technologies
Chrysler and advanced-energy nonprofit NextEnergy are working on a series of projects that could be ready for production near term.
Ford August Sales Held Back by Reduction in Rental Deliveries
Ford says a planned shift away from daily rental deliveries is due to strong retail demand for key products and an effort to boost residual values.
Volvo Takes Wraps Off All-New XC90 
Volvo has set a medium-term goal of selling 100,000 units annually in the U.S., and says the XC90 will play a significant role in reaching that objective.
Ford ST Products Surpassing Expectations 1
Ford is working to increase production of the performance-oriented Focus ST and Fiesta ST due to strong customer demand.
Ford Planning Prius Fighter, Report Says
Codenamed C240, the vehicle will be built on Ford’s C2 architecture, which also will underpin the next-generation Focus C-car and Escape CUV.
Magna Glass-Manufacturing Technique Draws OE Interest
Magna International process blasts thin hole in panel of glass using powerful water jets.
Planned Flagship Seen Boosting Cadillac's Credibility 
GM’s product chief says the new fullsize sedan will be based on an all-new platform.
FCA Taps Bigland to Head Alfa Romeo in NAFTA Region
Reid Bigland, who previously led the Ram truck brand, will continue to serve as head of U.S. sales and president and CEO of Chrysler Canada.
Ford Hybrid Sales Bounce Back From Fuel-Economy Adjustments 3
Ford in 2013 and 2014 made downward fuel-economy revisions to most of its hybrid vehicles.
Vehicle Sensor Deliveries Forecast to Rise
ABI Research Vice President Dominique Bonte says radar, sonar, lidar and night-vision systems also are expected to see an increase in deliveries, in addition to cameras.
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