Byron Pope

Associate Editor,

Byron covers Ford and the Mexican market.

Great Handling Gives VW Golf Competitive Edge
VW has stepped up its game with the Golf, but the competition in the segment has improved, as well.
Lincoln Interior Designer Seeks Customer Connection 1
Lincoln designer says interiors must appeal to the five senses and create a mood and strong emotional connection with the customer.
Chrysler 8-Speed Transmission Surpasses 1 Million Installations
Over the lifetime of the vehicles equipped with the advanced transmission, owners are expected to save more than 700 million gallons of fuel.
Ford Lowers Fuel Economy Ratings on Hybrids, Fiesta 3
Affected customers will receive a goodwill payment for the estimated average fuel costs of the difference between the two fuel economy labels, with payouts ranging from $150 to $1,050.
Lincoln Plans Smooth MKC Launch 
A Lincoln official says there’s a better launch plan in place for the MKC to avoid issues that plagued the MKZ midsize sedan last year.
Ford Product Replacement Rate Leads Industry, Study Shows 
Ford’s product replacement rate of 111% over the next four years should benefit the automaker with a slight increase in market share.
Ford Advanced Steering to Debut Next Year  1
The automaker says the new system will add to the fun-to-drive characteristic outlined in the “Ford DNA” guidelines.
Ford Concept Car Takes Lightweighting to Extreme
Ford Lightweight Concept Car 25% lighter than the ’13 Ford Fusion it is based upon.
Volvo Provides Peek at Interior of Upcoming XC90 CUV
Volvo says it will debut the XC90 from the inside out, first revealing interior images before disclosing the full exterior in August.
VW Counting on ’15 Golf Lineup to Boost U.S. Presence
The Golf launch is expected to raise VW’s profile in the U.S., but it’s unlikely to usurp the top spot in the automaker’s lineup, held by the Jetta.
Understanding Customers Key to Truck Interior Development
Designers say truck customers increasingly are using their vehicles for purposes other than work.
Designing Performance Car Interiors Takes Vision, Passion
Designers face unique challenges when designing a performance-car interior, including differentiating the cabin from competitors’ and cutting down on driver distraction.
VW Leveraging MQB Architecture in U.S. Golf Lineup
VW quality chief says common architecture saves costs, but there is a risk if a bad part infects thousands of vehicles across multiple product ranges.
Passion Key Ingredient to Successful Design, Panel Says 
The designer panel says another critical element to a successful design is to lessen reliance on technology, with one participant noting clay modeling is essential.
Manual Makes Sense for 1.0L Focus, Ford Says 4
Focus marketing manager says customers in the C-segment are more apt to already know how to drive a manual transmission or willing to learn.
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