Byron Pope

Byron
Pope
Associate Editor,
WardsAuto

Byron covers Ford and the Mexican market.

Articles
Sync 3 Introduction Spells End of MyFord Touch
Sync 3 will feature faster performance, more conversational voice recognition and an easier-to-understand graphical interface, Ford says.
Ford Not Altering Product Plans Despite Falling Fuel Prices, Fields Says 1
Fields says lower gasoline prices are a positive for consumers, but long term it’s not going to change their desire for more fuel-efficient vehicles.
Ford Sales Again Hampered by F-150 Changeover
Ford’s Dearborn, MI, truck plant now is producing the new ’15 F-150, but its Kansas City, MO, facility has yet to transition.
Natural Colors Growing in Popularity, Annual Survey Says
White is the most popular color globally, up 3% from last year to 28%, while black, silver and gray followed with 13% each.
New ’15 Ford F-150 to Achieve 26 MPG, Just Shy of Ram EcoDiesel
Early builds of the new ’15 Ford F-150 have been cleared for sale and will reach dealerships within a week, the automaker says.
Fiat 500X New Addition to U.S. Lineup
Fiat 500X designers leveraged cues from the flagship Fiat 500, including double headlamps and a trapezoidal nose.
Mazda Refreshes ’16 CX-5 CUV
Mazda CX-5 LED taillamps and headlamps receive updates to new designs, while nine new colors have been added to the palette.
Mazda6 Refresh Conveys Brand Evolution, Automaker Says
Mazda says NVH performance has been stepped up, with cabin noise reduced by 10% on rough roads and 25% on highways.
Chrysler Aims to Recapture Magic With New ’15 300 Sedan
Chrysler seeks to replicate impactful design of original ’05 300 with new version.
'15 Chrysler 300 2
Chrysler seeks to recreate the magic of the original '05 Chrysler 300 fullsize sedan with the new '15 version.
Mazda Takes Wraps Off All-New CX-3 CUV
Mazda expects new CX-3 to become a core model in its global lineup when it goes on sale next year.
New Ford F-150 Game Changer
The all-new ’15 F-150 is light, handles better than any pickup before it, and retains its ruggedness and capability.
'15 Ford F-150
New '15 Ford F-150 up to 700 lbs. lighter than outgoing model due to aluminum-intensive body, a first for such a high-volume product.
Ford Will Maintain Truck Leadership With New F-150, CEO Says
Ford CEO Mark Fields says decisions on converting other vehicles to aluminum will be made on a case-by-case basis.
Ford Taps Farley to Lead European Operations
Jim Farley, currently the automaker’s chief marketing officer, succeeds Stephen Odell, who replaces Farley as executive vice president-Global Marketing Sales and Service.
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