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Christie Schweinsberg

Associated Editor
WardsAuto
Email cschweinsberg@wardsauto.com

Christie covers Asia-based auto makers and the U.S. heavy-truck market.

Articles by Christie Schweinsberg
New Innovations, Ways of Thinking, Make for More Expensive-Looking Interiors
Lear, Inteva and Mazda executives detail ways their companies are achieving the high-end look U.S. new-car buyers increasingly are demanding.
Kia Strives to Repeat Soul’s Success With Evolutionary Next-Gen Model 
Kia’s boxy Soul surprised the auto maker and industry-watchers alike with 31,621 deliveries in 2009, its first year in the U.S., outselling the Scion xB, Honda Element and Nissan Cube. By 2011, the car surpassed the 100,000-unit mark.
Slow Pipeline Stalls ’14 Kia Sorento, Forte Sales 
The Korean auto maker considers 2013 a transition year in the U.S. for selling down older models and launching new versions.
Honda to Build Acura NSX in Marysville
NSX manufacturing operations will be housed in a former logistics facility adjacent to Honda's Accord assembly plant.
U.S. Hybrid, EV Sales Buck Truck Trend
Alternative-powered models’ 3.71% share of light-vehicle sales in April was a close second to December 2012’s record 3.72% in a year that so far is seeing demand surge for thirsty light trucks while fuel-efficient small cars struggle.
Canada Big Trucks Fall 7.7% in April
Classes 4 and 6 lost more than 30% of their year-ago volume, while Class 5 posted a modest 3.4% increase.
U.S. Big Trucks See Modest April Gain
Class 8 fell 11.1%, but strong increases in two of the four medium-duty groups tempered that decline.
Extreme Caution, Plenty of Automation at Nissan’s U.S. Battery Plant 
The Japanese auto maker keeps tight control on conditions inside the Tennessee plant to protect the integrity of the Leaf EV’s energy source.
Subaru Investing $400 Million for Indiana Expansion 
The Japanese auto maker has experienced record growth in the U.S., surpassing 300,000 sales in 2012 and possibly headed for 400,000 this year.
Toyota Triples Annual Profit as Yen Weakens, North America Recovers
Toyota credits cost-reduction efforts and currency fluctuations of ¥150.0 billion ($1.5 billion) for its first operating profit in five years.
Kia Reverses Plan, Brings Back Old Sedona for '14 
The third generation of Kia’s minivan was expected to arrive in the U.S. this year. Instead, the auto maker carries over the second-generation model that debuted in 2006.
Honda Establishing Mexico CVT Plant 
Capacity will be 350,000 transmissions annually at startup, rising to 700,000 “in the coming years,” the auto maker says.
Toyota Slips 5% in April as Prius Continues Decline
Core Toyota cars posted declines in April, including Camry, which was usurped by Honda’s Accord.
Ousted GM Marketer Ewanick Resurfaces at Auto Consulting Firm 
The former Hyundai executive offers advice on doing business in Korea. Western firms should know cultural nuances and hire a local lawyer from a good school.
Fantastic Forte Raises Bar for C-Car Interiors
The Forte interior not only is a winner visually, but also is ergonomically and functionally superior.

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  • May Sales Should Return to Trend
    A WardsAuto forecast calls for the month’s SAAR to return to 15.2 million light vehicles after slipping to 14.9 million in April.

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