Christie Schweinsberg

Christie
Schweinsberg
Associated Editor,
WardsAuto

Christie covers Asia-based auto makers and the U.S. heavy-truck market.

Articles
Panel: Styling Still Matters When Self-Drivers Hit in 2025-2030
Vehicle design is “still part of who you are,” Denso’s Patton says, no matter if you’re behind the wheel or asleep in the backseat.
Toyota’s Gulash: ‘Autopilot’ Not Ready for Takeoff
“I don’t want to be in my vehicle thinking it will be truly a complete co-pilot for quite a few years. I use the term ‘teammate,’ because I think that’s important for the U.S. society in general to understand,” Toyota’s Chuck Gulash says.
Larger, More Loaded Tucson Stronger Competitor
A well-done interior and great real-world fuel economy offset a smallish cargo area and road noise infiltrating the cabin in the high-end Limited grade.
'16 Hyundai Tucson
New third-generation Tucson is bigger and better than its predecessor, with an ultra-luxe interior that clobbers the CR-V and RAV4's. But there are a few drawbacks, notably road noise and a small-ish cargo area.
Toyota: 600 Requests for Mirai, Refueling Woes to Be Expected
Toyota is targeting 3,000 U.S. Mirai sales from 2015 through 2017, but will be vetting those requesting the car.
Ford Still Bullish on Europe, China Despite Underwhelming Q2 Results 2
The Dearborn, MI-based automaker saw its best-ever quarterly revenue in North America, $2.6 billion, on sales of bigger, higher-priced vehicles.
Hyundai Blames Lower Incentives, Declining Segment for Sonata Drop
The U.S. sales and marketing arm of the South Korean automaker expects a better second half for its midsize sedan, whose sales were down 9.9% through June.
Hyundai Looks to Boost Profile With NFL Deal, New Tucson
The increasingly international reach of the NFL is one reason why Hyundai Motor America CEO Dave Zuchowksi believes the organization was attracted to his brand.
China Slowdown Delays Hyundai NA Capacity Decision
Before the industry dip in June, Hyundai already had been having a tough year in China, the world’s largest auto market, with its sales through May off 3.5%.
Scion Hopes to Reignite Brand Enthusiasm at Dealer Level
The new voluntary ambassador program asks dealerships to have a resident expert in all things Scion.
Scion Aims for the 1-Hour Deal
Results of the pilot program show customer satisfaction to be high and time savings significant, but customers still want more, meaning less time spent at the store.
Small CUV Likely Model for Ford’s Michigan Assembly Plant
WardsAuto forecast data shows the Focus as well as an unnamed Lincoln small CUV being built at the automaker’s Cuautitlan, Mexico, plant beginning in 2018.
Toyota Sales Flat in June
The No.1 Japanese automaker continues to ride a wave of increased light-truck sales in the U.S., with the Toyota RAV4 and new Lexus NX particularly strong.
Scion Planning Biggest Ad Campaign Since Brand’s Launch for iA, iM
The Toyota youth-focused brand is targeting 30,000-40,000 sales annually of the new iM compact hatchback and 12-month volume in the mid-20,000 range for the iA.
New iA, iM Fresh Blood Scion Needs
New B- and C-cars have high-quality interior materials and scads of standard features most competitors lack, although their engines could benefit from more horsepower and torque.
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