Christie Schweinsberg

Christie
Schweinsberg
Associated Editor,
WardsAuto

Christie covers Asia-based auto makers and the U.S. heavy-truck market.

Articles
Toyota Expects Slight Uptick in Sales in 2015
Toyota’s North American CEO gives his thoughts on what cheap gas means for the green automaker, why he likes the Mirai and why a repeat of 2008 is not in the cards for the industry.
Nissan’s Diaz: Sustainable Growth Mantra for 2015
“We don’t want to grow, and grow the wrong way, by giving our vehicles away,” says Nissan’s U.S. sales chief of this year.
Minimal Near-Term Relief Seen for Brazil
Neither a better employment picture nor more widely available credit for car buyers is expected in 2015.
Asians Grow Share in 2014, Americans Flat, Europeans Down 
Audi, BMW, Jeep, Kia, Nissan, Ram and Subaru were some of the brands that registered market-share gains in the U.S. last year.
Toyota 2014 Sales Rise 6.2%, December Deliveries Up 1
Strong light-truck demand, led by record annual volume for the RAV4 CUV, propelled Toyota’s U.S. sales upward last year.
Toyota Mirai Mixed Bag
The FCV’s fun-to-drive nature is a surprise, but so is the compressor noise and limited passenger space.
Acura NSX Slated for Detroit Show
Like the last NSX, discontinued in 2005, the new model will serve as a halo car for the Acura brand.
Nissan’s Diaz: Former Disney Exec Right Man for Marketing Job 2
The hiring of Jeremy Tucker as Nissan’s vice president of marketing was an effort to bring fresh ideas and new ways of thinking to the field of automotive advertising.
Lexus Keeping Eye on Tesla’s Mall-Store Strategy
The low-pressure retail environment pioneered by Tesla may appeal to younger car buyers, who by and large don’t enjoy the traditional dealership experience.
Nissan Aims for `Fewer, Bigger, Better' Marketing Opportunities
The No.3 Japanese automaker in the U.S. is focusing most of its marketing efforts on sports, but also has a 3-year sponsorship of NBC’s “The Voice.”
Lentz Still Wants Scion to Become Small-Premium Brand
The Toyota brand fills the “affordable-car” niche while Lexus’ desire to stay above $30,000 with its models makes small-premium a good positioning, the Toyota North American CEO says.
Scion Has Toyoda’s Support, Sees Improving Youth Buying Power 
“I think if they are hampered at all today about purchasing, it’s ability, not desire, and that’s a good thing because I think ability will change over time,” says Toyota North America CEO Jim Lentz.
Lexus Certain of Surpassing 300,000, Two NAIAS Debuts Possible
December is “absolutely the best month of the year” for Lexus, says Group Vice President Jeff Bracken.
Mitsubishi Reiterates Commitment to U.S, Unveils PHEV Concept
The concept shown here, the XR PHEV, has design language that will appear on ’16 Mitsubishi CUVs, including a production model debuting at the 2015 New York auto show.
Scion: FR-S Convertible, Turbo Engine Not Happening 1
Scion: FR-S Convertible, Turbo Engine Not Happening
Connect With Us

Sponsored Introduction Continue on to (or wait seconds) ×