Christie Schweinsberg

Christie
Schweinsberg
Senior Editor,
WardsAuto

Christie covers Asia-based auto makers and the U.S. heavy-truck market.

Articles
Genesis Emulates Lexus, Wants Its Buyers 1
A key to Lexus’ early success was its pricing strategy. The Toyota luxury brand launched the LS large sedan in 1989 at 60% of the price of the German brands’ large sedans.
Japan Big Three Fall in August
The RAV4 outsells the Camry for the first time at Toyota, while Nissan sees the Rogue top the Altima for the fifth time.
Genesis: We Have It Easier Than Cadillac, Lincoln 1
Starting from scratch, rather than trying to change people’s perceptions, may make the climb up the luxury ladder easier for Hyundai, says U.S. sales chief.
2016 Wards 10 Best UX: Rating Voice Activation
Voice-recognition systems are better than they used to be, per our ongoing testing for the 2016 Wards 10 Best User Experience awards. Still, there are some communication breakdowns.
Titan Half-Ton Ready to Duel
A revised 5.6L V-8, a throaty beast with good breadth across its power band, is a plus, as is an extended warranty that should offset competitive deficiencies in payload and towing.
Genesis Stand-Alone Dealers Likely in Five Years
The startup luxury brand from Hyundai foresees separate buildings necessary in only the biggest luxury-vehicle markets in the U.S.
Hyundai Small CUV Due Next Year, Santa Cruz Still on Table
The Korean brand hopes light trucks will account for 45% instead of 27% of its total U.S. sales, putting it on par with Japanese competitors.
Nissan Launching 5/100 Warranty for Titan
The Japanese automaker is looking for an aggressive guarantee to spur sales in a segment where it trails the Detroit Three by a wide margin.
Hyundai: Genesis Can Make Money at Sub-100,000 Sales
The nascent Korean luxury brand initially is aiming for Tier 3 luxury, by volume anyway, and sees conquesting Japanese luxury owners as possible.
Nissan Armada Fashionable, But Falls Short for Families
The 7- or 8-passenger SUV returns for ’17, now on the Patrol platform with good mechanics but dated infotainment technology.
For Titan, Dealers Can’t Miss a Beat
The Detroit Three’s “huge” inertia in the fullsize-pickup segment has Nissan vowing to train, and keep training, its retailers.
Toyota Slips in July, Honda and Nissan Rise
Compact CUVs were hot, evidenced by the Toyota RAV4 setting a July sales record while the Honda CR-V and Nissan Rogue set all-time monthly pinnacles.
Ford Sales Fall in July Despite Van Surge
Aggressive discounting by key competitor Chevrolet is a culprit in the Blue Oval brand’s 3.1% sales decline last month, says a Ford official.
Nissan Readies Major Titan Promotion
A relative upstart in the fullsize-pickup segment in the U.S., Nissan intends to leave no stone unturned in promoting a model for which it has high hopes.
Nissan Enters Work Truck Fray With Single Cab Titan
The single cab will be available in the three-quarter-ton Titan XD or half-ton Titan configurations. Both have the same cab dimensions, plus an 8-ft. bed.
Insights

Dec 6, 2016
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