Christie Schweinsberg

Christie
Schweinsberg
Associated Editor,
WardsAuto

Christie covers Asia-based auto makers and the U.S. heavy-truck market.

Articles
Danger Awaits If Driving Experience Doesn’t Mimic Personal Tech
As learning new technology comes to some buyers more naturally than others, automakers need to find ways to mimic the easy-to-use interface found in personal communication devices, such as smartphones and tablets.
Kia Expects Only “Refinement” of Optima; GT4 Stinger Still on Table
Kia’s U.S. chief marketer believes the midsize Optima sedan, which was last new in late 2010 for ’11, won’t stray far from its current look.
Hyundai Kia Reconsidering Diesels for U.S.
Hurdles surrounding the engine technology aren’t necessarily gone but are better understood, a senior Hyundai/Kia official says.
Kia Electrifies Our Soul
Kia finally gives the U.S. market a roomy, affordable EV whose adventurous exterior reflects the fun-to-drive nature beneath its sheet metal.
Twenty Years On, Kia Finds Perception Changes Slowly 4
The Korean brand’s U.S. executives are finding the public’s perception doesn’t change as quickly as the speed at which it collects industry accolades.
EPA: Most Automakers Gain in ’13 Fuel Economy
Mazda repeated from ’12 as the top manufacturer, with a fleet average of 28.1 mpg (8.4 L/100 km), up from 27.1 mpg (8.7 L/100 km).
Honda Brings Advanced-Safety Tech to Mass-Market CR-V 
Six advanced technologies, including adaptive cruise control and collision-mitigation braking, will be standard on a new Touring grade of the CUV.
Toyota Slumps in September, Falls to Fourth Place
A 60% decline in fleet deliveries last month harmed the No.1 Japanese brand’s sales, while Lexus continued its hot streak.
Lincoln Posts Best September in Four Years, but Ford Declines
The continued planned reduction in daily-rental fleet sales was the culprit behind many nameplate declines in September, Ford says.
Kia: Strikes Won’t Impact Inventory Like Last Year
Strikes at Kia’s plants in Korea are less severe than those a year ago, and shouldn’t impact the brand’s U.S. days’ supply too much, says a top U.S. Kia official.
Kia Sees Growth Opportunities With New Sedona 
The U.S. sales and marketing arm of the Korean automaker says it may be possible to return to the volumes it enjoyed with the minivan a decade ago.
Acura Relies on ZF for TLX Transmission  2
While parent company Honda is known for its engineering prowess, a ZF 9-speed automatic “was the best way to go” for the TLX, says the car’s chief engineer.
Honda, Toyota Play Catch-Up on Automated Driving Tech
The top two Japanese automakers demonstrate their latest automated technologies, with an eye toward a 2020 launch.
BMW’s Krüger to Head Infiniti
Krüger’s stint at BMW spanned from 1998, when he was hired as manager-Strategic Product Planning, to 2013, when he became senior vice president of the German sales region.
Infiniti’s Bartsch on Brewing Product Storm
The Nissan luxury brand’s top U.S. sales executive says while the brand is waiting for new product to arrive it is getting its design DNA in order.
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