Christie Schweinsberg

Christie
Schweinsberg
Associated Editor,
WardsAuto

Christie covers Asia-based auto makers and the U.S. heavy-truck market.

Articles
Hyundai Blames Lower Incentives, Declining Segment for Sonata Drop
The U.S. sales and marketing arm of the South Korean automaker expects a better second half for its midsize sedan, whose sales were down 9.9% through June.
Hyundai Looks to Boost Profile With NFL Deal, New Tucson
The increasingly international reach of the NFL is one reason why Hyundai Motor America CEO Dave Zuchowksi believes the organization was attracted to his brand.
China Slowdown Delays Hyundai NA Capacity Decision
Before the industry dip in June, Hyundai already had been having a tough year in China, the world’s largest auto market, with its sales through May off 3.5%.
Scion Hopes to Reignite Brand Enthusiasm at Dealer Level
The new voluntary ambassador program asks dealerships to have a resident expert in all things Scion.
Scion Aims for the 1-Hour Deal
Results of the pilot program show customer satisfaction to be high and time savings significant, but customers still want more, meaning less time spent at the store.
Small CUV Likely Model for Ford’s Michigan Assembly Plant
WardsAuto forecast data shows the Focus as well as an unnamed Lincoln small CUV being built at the automaker’s Cuautitlan, Mexico, plant beginning in 2018.
Toyota Sales Flat in June
The No.1 Japanese automaker continues to ride a wave of increased light-truck sales in the U.S., with the Toyota RAV4 and new Lexus NX particularly strong.
Scion Planning Biggest Ad Campaign Since Brand’s Launch for iA, iM
The Toyota youth-focused brand is targeting 30,000-40,000 sales annually of the new iM compact hatchback and 12-month volume in the mid-20,000 range for the iA.
New iA, iM Fresh Blood Scion Needs
New B- and C-cars have high-quality interior materials and scads of standard features most competitors lack, although their engines could benefit from more horsepower and torque.
Scion xB Calling It Quits
The first-generation xB is near-iconic and became the face of the Scion brand in its early years, but the second-generation model didn’t have the same acceptance.
Mirage Success Surprising Even to Mitsubishi
The Japanese automaker delivered roughly 12,000 Mirages through May, higher than the year-to-date volume of the Tesla Model S, BMW i3 and all Land Rovers.
Mitsubishi Sets Sights on 100,000 Mark, Reducing Fleet Sales
The Japanese automaker is in the midst of resurgence in the U.S., where sales have increased month-over-month for 15 straight months.
Kia, Hyundai Surpass Japanese Brands in Initial Quality
Porsche again leads the closely watched study, which finds voice-recognition systems still the area most perplexing to vehicle owners.
One-Third of Early HR-V Buyers New to Honda 1
The automaker’s new B-segment CUV outsold most competitors last month, including new entrants from Chevy and Jeep.
Honda Discontinues Civic Natural Gas, Hybrid, Accord PHEV
The automaker is prepping for a new generation of eco-friendly models, including a battery-electric vehicle and plug-in hybrid due by 2018 in the U.S.
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