Christie Schweinsberg

Christie
Schweinsberg
Associated Editor,
WardsAuto

Christie covers Asia-based auto makers and the U.S. heavy-truck market.

Articles
Toyota Mirai Mixed Bag
The FCV’s fun-to-drive nature is a surprise, but so is the compressor noise and limited passenger space.
Acura NSX Slated for Detroit Show
Like the last NSX, discontinued in 2005, the new model will serve as a halo car for the Acura brand.
Nissan’s Diaz: Former Disney Exec Right Man for Marketing Job 2
The hiring of Jeremy Tucker as Nissan’s vice president of marketing was an effort to bring fresh ideas and new ways of thinking to the field of automotive advertising.
Lexus Keeping Eye on Tesla’s Mall-Store Strategy
The low-pressure retail environment pioneered by Tesla may appeal to younger car buyers, who by and large don’t enjoy the traditional dealership experience.
Nissan Aims for `Fewer, Bigger, Better' Marketing Opportunities
The No.3 Japanese automaker in the U.S. is focusing most of its marketing efforts on sports, but also has a 3-year sponsorship of NBC’s “The Voice.”
Lentz Still Wants Scion to Become Small-Premium Brand
The Toyota brand fills the “affordable-car” niche while Lexus’ desire to stay above $30,000 with its models makes small-premium a good positioning, the Toyota North American CEO says.
Scion Has Toyoda’s Support, Sees Improving Youth Buying Power 
“I think if they are hampered at all today about purchasing, it’s ability, not desire, and that’s a good thing because I think ability will change over time,” says Toyota North America CEO Jim Lentz.
Lexus Certain of Surpassing 300,000, Two NAIAS Debuts Possible
December is “absolutely the best month of the year” for Lexus, says Group Vice President Jeff Bracken.
Mitsubishi Reiterates Commitment to U.S, Unveils PHEV Concept
The concept shown here, the XR PHEV, has design language that will appear on ’16 Mitsubishi CUVs, including a production model debuting at the 2015 New York auto show.
Scion: FR-S Convertible, Turbo Engine Not Happening
Scion: FR-S Convertible, Turbo Engine Not Happening
Refreshed Nissan Juke Debuts in L.A.
A lower maximum torque peak, friction-reduction measures, and the addition of exhaust-gas recirculation improve the small CUV’s fuel economy for ’15.
Jaguar Sees Nothing But Gains in Future; Land Rover Discovery Unveiled
More production to satisfy demand should help the British automaker achieve its goals for the States, sales chief Andy Goss says.
Acura Upgrades ILX Power, Luxury Features
The Honda near-luxury brand’s smallest car gets just one powertrain for ’16, a 201-hp 2.4L 4-cyl. mated to an 8-speed dual-clutch transmission.
Mazda: CX-3 Business Incremental; Diesel Still Goal
Mazda is targeting a young, active buyer for the CX-3, and one living in an urban area that needs a vehicle smaller in size than the CX-5, but wants utility not available in the Mazda3.
Scion: Three New Models in Three Years Planned as iM Unveiled
The iM concept being shown at the L.A. auto show will spawn a production model due next year and set for a New York show debut.
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