Small and seemingly always struggling to survive, American Motors designed and developed some of the most loved and unloved vehicles of all time, from the first luxury SUV and first CUV to the star-crossed Pacer, it sold many vehicles that were memorable if not profitable.
Insiders say three or four years ago, automakers decided they didn’t want to hand over their interiors to giant consumer electronics providers and started reaching into the lower tiers for knowledge and more control over their brand identities.
TPO plastics producers are aiming to compete directly with steel and aluminum in big parts such as liftgates; a major Chinese supplier views the U.S. as the global low-cost source for manufacturing interior parts.
The new Miata isn’t just a fling. It’s a time machine that transports drivers of a certain age to an era when true sports cars were affordable, everyone was young and beautiful and the future looked bright.