“We believe that we do have technologies that can technically meet the targets but we must be able to commercially produce these vehicles and sell them to customers who want to keep returning to them,” says FCA’s Chris Cowland.
The desire to own a car generally is lower among younger people than their parents, yet aspiration still is strong among consumers 18-25 years old. Chinese youth lead the world, with 96% saying they want to own a personal vehicle.
The assignment is to design the interior of a compact CUV or SUV aimed at active professionals who want a car that drives itself on daily commutes but who also want the option to physically drive in the country on weekends.
In its sixth collaboration with the College for Creative Studies and sponsors Lear and IAC, WardsAuto challenged transportation design students to create a compact CUV for 2030 that is autonomous on daily commutes, but becomes a driver’s car on weekends.
Tesla sales were up 55% to 10,300 units in the first quarter. But it is a tiny automaker that sold 32,000 vehicles globally last year and only 13,785 units in the U.S., according to WardsAuto estimates. With their reputations at stake, the world’s biggest automakers are rolling out their best efforts in electrified vehicles over the next several years and are more interested in earning carbon credits than profits.