Drew Winter

Drew
Winter
Senior Editor,
WardsAuto

Drew is editor of WardsAuto World magazine and writes about a variety of issues.

Articles
How Lincoln Plans to Win in China
Lincoln isn’t aiming to elbow aside the Mercedes S-Class or Audi A6. It wants to cash in on the increasing popularity of CUVs and SUVs to grab a slice of what soon will be the largest luxury pie in the world.
Lincoln's Futuristic Dealerships in China
Lincoln vehicles will be sold through an independent network of 60 dealers in 50 cities across China by 2016. Ford's luxury brand spent three years researching the market, including building a prototype dealer facility in Shanghai to test and refine every aspect of the Lincoln customer's journey through the purchase and ownership process.
China's Soaring Luxury Market
Wealthy young consumers soon will make China the world's largest luxury vehicle market. Only a tiny percentage of Beijing, China's population can afford luxury items, but with a population of more than 21 million, a small percentage adds up to a lot of shoppers supporting many high-end stores in the city's upscale Dongcheng financial district. Rodeo Drive and Fifth Avenue have nothing on this smoggy street of dreams, except perhaps cleaner air.
FEV Expanding Into HMI, Infotainment Testing
There is not necessarily a correlation between a high-priced vehicle and a high-performing infotainment system, FEV says.
Buoyed by Recent Success, Ford Launches Lincoln Brand in China
Lincoln will start with an independent network of eight dedicated dealerships in seven cities but will ramp up quickly to 60 stores in 50 cities by 2016.
WardsAuto Names 2014 Design Competition Finalists
The student projects, currently on display at WardsAuto booth 1209 at the SAE World Congress, also will be on exhibit at the WardsAuto Interiors conference May 21 at The Henry hotel in Dearborn, MI.
SAE Powertrain Panel: Higher-Octane Gas Could Improve Fuel Economy 6
The U.S. mandated European-style standards for ultra-low sulfur content in diesel fuel in 2007, resulting in improved diesel engines and emissions.
Student Designers Envision Future Pickups
WardsAuto and CCS challenged students to envision a 2025 truck interior that integrates the multiple roles pickups play in their owners’ lives.
WardsAuto/CCS Student Design Competition
Fullsize pickups still will be around in 2025, but they will have to be a lot different in order to meet corporate average fuel economy and emissions targets. What will their interiors look like?
Ram EcoDiesel Has High-Class Lineage 4
A pickup truck with an engine also used by Maserati has a sexy ring, no? Did we mention it was a diesel?
Big SUVs Staging Modest Comeback 2
Like the vehicles themselves, five major automakers find the large/luxury utility segment impossible to ignore.
Like It or Not, Big SUVs Here to Stay
Hummer is gone, but five automakers make 14 models for Large/Luxury SUV segment.
New Mini Offers Less Nostalgia, More Technology
The new Mini is a far more substantial, well-crafted and advanced vehicle than its predecessors.
'14 Mini Hardtop
BMW's third-generation Mini Hardtop gets bigger, faster and more friendly to mainstream buyers.
Steel Industry Gearing Up for Aluminum Challenge
The new threat from Ford is re-energizing steelmakers and forcing them to sharpen their focus on delivering new ultra-high-strength steels and advanced processes to market faster.
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