Lincoln isn’t aiming to elbow aside the Mercedes S-Class or Audi A6. It wants to cash in on the increasing popularity of CUVs and SUVs to grab a slice of what soon will be the largest luxury pie in the world.
Lincoln vehicles will be sold through an independent network of 60 dealers in 50 cities across China by 2016. Ford's luxury brand spent three years researching the market, including building a prototype dealer facility in Shanghai to test and refine every aspect of the Lincoln customer's journey through the purchase and ownership process.
Wealthy young consumers soon will make China the world's largest luxury vehicle market. Only a tiny percentage of Beijing, China's population can afford luxury items, but with a population of more than 21 million, a small percentage adds up to a lot of shoppers supporting many high-end stores in the city's upscale Dongcheng financial district. Rodeo Drive and Fifth Avenue have nothing on this smoggy street of dreams, except perhaps cleaner air.
Dennis Williams does not seem convinced complete wage parity will occur, as he talks about “bridging” the gap between the two levels and stresses that the automakers must continue to be successful....More
WardsAuto editors gather for a roundtable discussion of several EV and hybrid vehicles vying for 2015 Ward's 10 Best Engines honors. Vehicles discussed include: BMW i3 (range extender and pure EV), Fiat 500e, Hyundai Tucson, Kia Soul EV, Lexus NX, Volkswagen e-Golf....More