The new Miata isn’t just a fling. It’s a time machine that transports drivers of a certain age to an era when true sports cars were affordable, everyone was young and beautiful and the future looked bright.
“We believe that we do have technologies that can technically meet the targets but we must be able to commercially produce these vehicles and sell them to customers who want to keep returning to them,” says FCA’s Chris Cowland.
The desire to own a car generally is lower among younger people than their parents, yet aspiration still is strong among consumers 18-25 years old. Chinese youth lead the world, with 96% saying they want to own a personal vehicle.
To optimize their logistics and supply-chain management strategies, automakers need the ability to track large amounts of data across the globe in order to provide a high-level overview of where supply chain time and money are spent....More
Fiat enthusiast John Montgomery says a hurdle is getting people to look beyond the cars’ unflattering past. His hope is they will recognize that, just as a new pope brings new energy, a new Fiat means new possibilities....More