Drew Winter

Drew
Winter
Senior Editor,
WardsAuto

Drew is editor of WardsAuto World magazine and writes about a variety of issues.

Articles
Mazda’s New NA Chief Shifts Focus: Brand Loyalty Beats Volume 4
Unfortunately Mazda’s brilliant SkyActiv-D diesel engine does not appear to be on the U.S. roadmap, because emissions modifications would compromise performance too much.
Auto ‘Jewelry Maker’ SRG Global Moving Beyond Decorative Parts 1
SRG Global wants to be more than a pretty face and is incorporating into grille designs active shutters that improve aerodynamics and fuel economy.
JLR Using Tech Incubator to Boost Innovation
HBO has made the term “incubator” almost a household word with its hit series “Silicon Valley,” a comedy about young tech entrepreneurs working in one.
2016 Student Design Contest Winners
Innovative vehicle interiors were the focus of the 2016 WardsAuto Interiors Conference and a special part of the agenda recognized winners of an annual design competition among transportation design students at the College for Creative Studies in Detroit, which has trained many of the auto industry’s top designers. The assignment was to create a vehicle interior for a sports car that is distinctive, fun to drive on the track or open road, but also has autonomous capabilities for city commuting. Approximate production date: 2030.
Linamar’s 8 Mile Road Tech Center
Like many suppliers building new tech centers in the metro Detroit area, Linamar has seen strong profits in recent years and is using the facility expansion to consolidate smaller operations into one modern facility where engineers, designers and manufacturing people can work together more efficiently.
Linamar Delivers Elegant Rebuttal to Eminem’s 8 Mile
Rapper Eminem made 8 Mile Road synonymous with Blue-Collar despair. Linamar’s sleek $25 million tech center celebrates manufacturing and is a beautiful counterpoint.
Lectra Aims to Disrupt Auto Leather Value Chain
About 80% of fabric car seats are cut using advanced digital cutting processes, but 90% of leather seats still are cut using physical roller presses.
Boomers Wary of Self-Driving Cars, But Not Their Kids 1
Gen Y, comprised of about 80 million people, is the largest generation in history and is predicted to become the largest vehicle buying segment in the next two or three years.
BMW 7-Series Delivers Meaningful Technology, Maximum Comfort
Everything is done with precision and purpose, without forgetting a huge part of that purpose is maximum comfort and convenience.
WardsAuto Names 2016 Student Design Finalists
The student projects will be on display at the WardsAuto Interiors Conference May 11 at the new Cobo Center ballroom in Detroit.
Automakers Developing Multiple Paths to Autonomy
Despite hurdles, GM, Toyota and Google X say autonomy will happen, it’s just a question of how they get there and how long it will take.
Hyundai Sonata Plug-in Stands Out 1
Last year, Hyundai was the first automaker in the world to sell a vehicle powered by a hydrogen fuel cell. Hyundai Vice Chairman Woong-chul Yang makes it clear the automaker plans to be a trailblazer in hybrids as well as fuel cells.
Designing an Autonomous Sports Car for 2030
The latest WardsAuto/CCS design project is a vehicle interior for a sports car that is fun to drive but also has autonomous capabilities for city commuting.
Mini Launches Huge New Flagship
The Mini Cooper Clubman is a stylish, fun-to-drive Mini that finally is big enough for mainstream consumers and luxurious enough for upscale buyers. It is a crucial new product coming at just the right time.
'16 Mini Clubman
Along with its substantial footprint, the new Clubman is tasked with a more important role in the Mini hierarchy. Previously it was a slightly roomier variant of the Hardtop hatchback. The new Clubman is billed as the marque’s flagship and it is charged with taking the whole brand further upmarket in the premium small-car space. Mini officials say this segment is a key growth area. (See related story: Mini Launches Huge New Flagship).
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