Edd Ellison

Edd
Ellison
Correspondent,
WardsAuto

Based in Bangkok, Edd specializes in coverage of Thailand, Indonesia, Malaysia and other emerging Southeast Asian markets.

Articles
Toyota Taps Thailand for New-Gen Hilux Pickup Launch
The new Hilux Revo is a vital vehicle both for Toyota and the country’s entire car industry, where a sales slump that began in early 2014 shows no sign of ending.
Mercedes Leans on Diesel Hybrid Tech for Thailand
Already a mainstay luxury brand in the country, Mercedes has broadened its lineup with a number of niche models and expanded availability of locally built hybrids. The formula appears to be working.
Ford Refreshes Ranger, Everest for Hotly Contested ASEAN Markets
Ford has relied heavily on its midsize pickup for success in the region, but faces stiffening competition and a consumer shift that is putting more focus on car-like features in the segment.
Colorado High Country Puts GM on New Path in Thailand
Chevrolet’s first product geared to its new focus on the pickup/SUV end of the market is the Colorado High Country, a niche model that will fill a longstanding gap in the brand’s Thai truck portfolio.
Toyota Thailand Looks Ahead to Better Times in 2015 
The automaker predicts the Thai market will snap a 2-year slump and see a modest 4.3% rise in sales in 2015.
Mazda Thailand Aims at Upper End of Eco Market With New Mazda2 
The automaker is confident the new Eco model will continue momentum begun by the CX-5 and Mazda3 and push sales to 50,000 units this year.
Mitsubishi’s Revamped Triton Aims for Efficiency, Comfort 
Powertrain offerings include a new 2.4L aluminum-block turbodiesel, dubbed MIVEC3, delivering 181 hp and317 lb.-ft. of torque.
Toyota Thailand’s Eyes on Reclaiming Sales Prize 
The automaker’s optimism doesn’t extend to Australia, where Ford is to end vehicle production in 2016 and GM Holden a year later. That will make it “unviable” for Toyota to remain as the country’s sole OEM, Kyoichi Tanada says.
New-Gen Nissan Teana Joins Southeast Asia Sales Race 
The fullsize sedan is a halo model for Nissan’s expansion plans in Thailand and across the ASEAN trade bloc.
Chevy Thailand’s 1.6L Sonic Raises B-Segment Stakes 
Broadening the car’s appeal by adding a larger engine has been key in the auto maker’s bid to strengthen its connection with younger buyers, who traditionally haven’t been a close fit for the brand.
GM Thailand Powertrain Plant Earns Zero Landfill Status
The achievement makes the auto maker a leader in local environmental responsibility, which is especially important as the heavily industrialized Rayong region is suffering the effects of growing pollution.
GM Returns to Indonesia With $150 Million Manufacturing Bet
The new Spin MPV is “the perfect vehicle for us to produce in Indonesia,” says a top executive. “We will do big numbers in Indonesia this year.”
Mercedes Thailand Adds CLA-Class in Move to Broaden Market Appeal 
The auto maker is using social media and other innovative marketing techniques to introduce Thai buyers to its new entry-level models.
GM’s Drive Into Laos Shows Promise
Manignom President and CEO Souksamone Sihathep says the Laos car market is small but growing rapidly, noting his dealer group sees “a trend of more people buying new cars in what used to be a predominantly used-car market.”
Suzuki Looks to Capitalize on Swift Success in Thailand 
A hit with local buyers, the B-segment hatchback has turned Suzuki into a car brand here that is knocking on the doors of the market’s more-established players.
Connect With Us

Sponsored Introduction Continue on to (or wait seconds) ×