Edd Ellison


Based in Bangkok, Edd specializes in coverage of Thailand, Indonesia, Malaysia and other emerging Southeast Asian markets.

Pickups, SUVs Lead GM’s Charge in ASEAN Region
In an exclusive interview, the automaker’s top sales official in the market talks about strategy for increasing share in places like India, the Philippines, Thailand and Vietnam.
New GM Concepts Spring From Design Wizards of Oz
“You are seeing a globalization of design in general,” GM International design chief Mike Simcoe says. “Media has been the big leveler, so Asian designers can see what’s happening in the West, the West is seeing what’s happening in Asia and we’re seeing a cross-fertilization.”
New Civic Reflects Honda’s Commitment to Thailand
The new Civic will compete in Thailand’s C-segment, where Honda and other big OEMs increasingly are being challenged not only by lower-volume entrants but also by the rapidly growing compact-CUV segment.
Nissan Maintains Green Strategy to Grow in Thailand
Compact SUVs are one of Thailand’s fastest-growing segments and Nissan is the first automaker to field a hybrid model there.
CX-3 Adds Fuel to Mazda’s Fire in Thailand 
The new model puts the automaker in the subcompact CUV space for the first time, a hot segment that has doubled its share of the Thailand market in the past year.
Toyota Taps Thailand for New-Gen Hilux Pickup Launch
The new Hilux Revo is a vital vehicle both for Toyota and the country’s entire car industry, where a sales slump that began in early 2014 shows no sign of ending.
Mercedes Leans on Diesel Hybrid Tech for Thailand
Already a mainstay luxury brand in the country, Mercedes has broadened its lineup with a number of niche models and expanded availability of locally built hybrids. The formula appears to be working.
Ford Refreshes Ranger, Everest for Hotly Contested ASEAN Markets
Ford has relied heavily on its midsize pickup for success in the region, but faces stiffening competition and a consumer shift that is putting more focus on car-like features in the segment.
Colorado High Country Puts GM on New Path in Thailand
Chevrolet’s first product geared to its new focus on the pickup/SUV end of the market is the Colorado High Country, a niche model that will fill a longstanding gap in the brand’s Thai truck portfolio.
Toyota Thailand Looks Ahead to Better Times in 2015 
The automaker predicts the Thai market will snap a 2-year slump and see a modest 4.3% rise in sales in 2015.
Mazda Thailand Aims at Upper End of Eco Market With New Mazda2 
The automaker is confident the new Eco model will continue momentum begun by the CX-5 and Mazda3 and push sales to 50,000 units this year.
Mitsubishi’s Revamped Triton Aims for Efficiency, Comfort 
Powertrain offerings include a new 2.4L aluminum-block turbodiesel, dubbed MIVEC3, delivering 181 hp and317 lb.-ft. of torque.
Toyota Thailand’s Eyes on Reclaiming Sales Prize 
The automaker’s optimism doesn’t extend to Australia, where Ford is to end vehicle production in 2016 and GM Holden a year later. That will make it “unviable” for Toyota to remain as the country’s sole OEM, Kyoichi Tanada says.
New-Gen Nissan Teana Joins Southeast Asia Sales Race 
The fullsize sedan is a halo model for Nissan’s expansion plans in Thailand and across the ASEAN trade bloc.
Chevy Thailand’s 1.6L Sonic Raises B-Segment Stakes 
Broadening the car’s appeal by adding a larger engine has been key in the auto maker’s bid to strengthen its connection with younger buyers, who traditionally haven’t been a close fit for the brand.


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