Edd Ellison


Based in Bangkok, Edd specializes in coverage of Thailand, Indonesia, Malaysia and other emerging Southeast Asian markets.

Toyota Thailand Refreshes Subcompact Leader Vios
Having received a new 1.5L engine last year, the facelifted Vios mainly focuses on exterior design more consistent with the brand’s family-friendly look.
Toyota Thailand Positions Revamped Innova Upmarket
There’s a growing focus in the market on higher-margin segments, which Toyota has cracked successfully with the HiLux and Fortuner. The new Innova, now called the Innova Crysta, will attempt to do the same.
Toyota Thailand Sees Better Days Ahead, But Not Before 2017
After a flat first half of the year, the automaker, which dominates the Thai landscape with an almost one-third market share, projects full-year industry sales to come in around 740,000 vehicles, 7.5% down from last year.
GM Thailand Unhitches Colorado From Workhorse Image
The new Colorado has been refined with an eye toward new consumer demographics. That follows the direction of where the ASEAN truck market is heading: the premium end of the segment, with its higher margins.
Pickups, SUVs Lead GM’s Charge in ASEAN Region
In an exclusive interview, the automaker’s top sales official in the market talks about strategy for increasing share in places like India, the Philippines, Thailand and Vietnam.
New GM Concepts Spring From Design Wizards of Oz
“You are seeing a globalization of design in general,” GM International design chief Mike Simcoe says. “Media has been the big leveler, so Asian designers can see what’s happening in the West, the West is seeing what’s happening in Asia and we’re seeing a cross-fertilization.”
New Civic Reflects Honda’s Commitment to Thailand
The new Civic will compete in Thailand’s C-segment, where Honda and other big OEMs increasingly are being challenged not only by lower-volume entrants but also by the rapidly growing compact-CUV segment.
Nissan Maintains Green Strategy to Grow in Thailand
Compact SUVs are one of Thailand’s fastest-growing segments and Nissan is the first automaker to field a hybrid model there.
CX-3 Adds Fuel to Mazda’s Fire in Thailand 
The new model puts the automaker in the subcompact CUV space for the first time, a hot segment that has doubled its share of the Thailand market in the past year.
Toyota Taps Thailand for New-Gen Hilux Pickup Launch
The new Hilux Revo is a vital vehicle both for Toyota and the country’s entire car industry, where a sales slump that began in early 2014 shows no sign of ending.
Mercedes Leans on Diesel Hybrid Tech for Thailand
Already a mainstay luxury brand in the country, Mercedes has broadened its lineup with a number of niche models and expanded availability of locally built hybrids. The formula appears to be working.
Ford Refreshes Ranger, Everest for Hotly Contested ASEAN Markets
Ford has relied heavily on its midsize pickup for success in the region, but faces stiffening competition and a consumer shift that is putting more focus on car-like features in the segment.
Colorado High Country Puts GM on New Path in Thailand
Chevrolet’s first product geared to its new focus on the pickup/SUV end of the market is the Colorado High Country, a niche model that will fill a longstanding gap in the brand’s Thai truck portfolio.
Toyota Thailand Looks Ahead to Better Times in 2015 
The automaker predicts the Thai market will snap a 2-year slump and see a modest 4.3% rise in sales in 2015.
Mazda Thailand Aims at Upper End of Eco Market With New Mazda2 
The automaker is confident the new Eco model will continue momentum begun by the CX-5 and Mazda3 and push sales to 50,000 units this year.


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