Edd Ellison

Edd
Ellison
Correspondent,
WardsAuto

Based in Bangkok, Edd specializes in coverage of Thailand, Indonesia, Malaysia and other emerging Southeast Asian markets.

Articles
Toyota Thailand’s Market-Leading Vios Gets Redo 
Since its launch 15 years ago, 656,811 of the small cars have been sold in Thailand, with another 186,761 units exported, mostly to ASEAN markets.
Ford to Step Up ASEAN Push With New EcoSport, Fiesta
Ford's market penetration in the region has doubled since 2010. “We are absolutely confident that our ongoing product-led strategy will continue to drive our overall share even higher,” says Ford ASEAN President Matt Bradley.
Chevrolet Takes Spin to Thailand
The Spin faces a tough challenge as Chevrolet looks to carve out a place in the country’s B-size MPV sector, but the brand has been pitching into new segments over the last couple of years with success.
Nissan Targets Thai C-Segment in Ambitious Growth Strategy 
Launch of the new Pulsar closes the last critical gap in the auto maker’s Thai model lineup as it seeks to triple ASEAN sales from 2010 levels.
Toyota Thailand Prepares to Deal With Market Slowdown 
The auto maker expects to outperform the market and push its share back up to its usual 40% range in 2013.
Mazda Eyes Another Record-Breaking Year in Thailand 
The auto maker is confident its lineup, which focuses on the popular B-, C- and pickup segments, will help it deliver the style, individuality and technology returning to the forefront of buyers’ priorities.
Oz-Built Territory on Target for Ford Thailand
There is talk of additional shipments of the SUV to Thailand this year, but local officials remain cautious, saying that will depend on customer demand.
VW to Seek High-End Pickup Buyers With Thai-Market Amarok
The Amarok, expected to cost close to twice locally built competitors, will chase a more sophisticated consumer Volkswagen hopes will be drawn in by the marque’s brand image and engineering heritage.
Mercedes Moves Into Thailand’s Compact-Car Segment 1
Reaching new customers and lowering the age of its demographic will be necessary to keep Mercedes one step ahead of rivals, a sales executive says, noting the auto maker has BMW snapping at its heels.
GM Pushing Into Sub-Saharan Africa With New Product Range
The regional driver, South Africa, has an established auto industry and is experiencing solid growth. It’s where the auto maker’s key Port Elizabeth assembly plant is located and its Sub-Saharan Africa operations are based.
Mercedes Thailand Winning Back Gray-Market Customers 
Mercedes, which last year took a tough line in announcing its dealer network no longer would honor warranties of parallel imports, is beginning to see returning car buyers.
Nissan Focus Returns to Navara Pickup With New Thai Plant
The fresh investment confirms the auto maker’s aim to make Thailand its ASEAN production hub for cars and trucks, as the region counts down to the loosening of trade barriers in 2015. Nissan’s output is slated to double by 2016.
Trailblazer Rounds Out GM Product Range for Emerging Markets
The Chevy Trailblazer promises to be significant not just in terms of its potential profit margins and segment growth but also as a halo vehicle. GM until now has lacked a high-impact SUV.
Sylphy to Play Big Role for Nissan in Thailand
Cars will begin to be shipped from Thailand to markets throughout the ASEAN free-trade region, Oceania and the Middle East by the end of the year, part of a rollout that eventually will take the Sylphy to about 120 countries.
New Ford ASEAN Chief Focused on Maintaining Growth 
Bradley intends to continue and even accelerate predecessor Peter Fleet’s plan to introduce eight new models in the ASEAN region.
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