Edd Ellison

Correspondent
WardsAuto

Based in Bangkok, Edd specializes in coverage of Thailand, Indonesia, Malaysia and other emerging Southeast Asian markets.

Articles by Edd Ellison
VW to Seek High-End Pickup Buyers With Thai-Market Amarok
The Amarok, expected to cost close to twice locally built competitors, will chase a more sophisticated consumer Volkswagen hopes will be drawn in by the marque’s brand image and engineering heritage.
Mercedes Moves Into Thailand’s Compact-Car Segment 1
Reaching new customers and lowering the age of its demographic will be necessary to keep Mercedes one step ahead of rivals, a sales executive says, noting the auto maker has BMW snapping at its heels.
GM Pushing Into Sub-Saharan Africa With New Product Range
The regional driver, South Africa, has an established auto industry and is experiencing solid growth. It’s where the auto maker’s key Port Elizabeth assembly plant is located and its Sub-Saharan Africa operations are based.
Mercedes Thailand Winning Back Gray-Market Customers 
Mercedes, which last year took a tough line in announcing its dealer network no longer would honor warranties of parallel imports, is beginning to see returning car buyers.
Nissan Focus Returns to Navara Pickup With New Thai Plant
The fresh investment confirms the auto maker’s aim to make Thailand its ASEAN production hub for cars and trucks, as the region counts down to the loosening of trade barriers in 2015. Nissan’s output is slated to double by 2016.
Trailblazer Rounds Out GM Product Range for Emerging Markets
The Chevy Trailblazer promises to be significant not just in terms of its potential profit margins and segment growth but also as a halo vehicle. GM until now has lacked a high-impact SUV.
Sylphy to Play Big Role for Nissan in Thailand
Cars will begin to be shipped from Thailand to markets throughout the ASEAN free-trade region, Oceania and the Middle East by the end of the year, part of a rollout that eventually will take the Sylphy to about 120 countries.
New Ford ASEAN Chief Focused on Maintaining Growth 
Bradley intends to continue and even accelerate predecessor Peter Fleet’s plan to introduce eight new models in the ASEAN region.
Thai Auto Industry Anticipates Change With Coming ASEAN Economic Zone
For the industry, it will entail careful planning. For Thailand in particular, as the barriers come down, the automotive powerhouse will have to adapt to retain, let alone strengthen, its leading position.
Toyota Confident of Growth Track in Thailand
Next year, industry sales growth may depend on whether the government continues its First Time Buyer incentive scheme. But Toyota also has some new products to bank on.
Oz Auto Industry Seeks Stronger Trade Ties to Thailand 
Trade-mission leader John Conomos says Australia has the skills and R&D capabilities to offer Thailand, which in turn can provide low manufacturing costs and a rapidly expanding production base.
Mazda Thailand Expands Offerings, Sets Aggressive Sales Target
The auto maker aims to play a tight and focused game. As a smaller player, it is coming at the market with a different approach by offering more distinctive vehicles, with a streak of flair and sportiness but at affordable prices.
GM Thailand Looks for Piece of Growing SUV Market
The new locally built Chevrolet Trailblazer is aimed squarely at the Toyota Fortuner, which has dominated the sector since arriving in Thailand in 2005.
Solid Growth, Some Challenges Seen for ASEAN
Southeast Asia sales are forecast to climb 6.1% this year, bettering the 4.1% expansion rate for the world overall. But countries such as Thailand still lack R&D capability, which could threaten to slow the pace of production growth, an industry official says.
GM, Ford Spar for Sales Crown in Thailand 
The U.S. auto makers’ rivalry here is underpinned by a desire to ramp up their share of a booming domestic market, while also utilizing it as a product launching pad for the wider ASEAN region.
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