The achievement makes the auto maker a leader in local environmental responsibility, which is especially important as the heavily industrialized Rayong region is suffering the effects of growing pollution.
Manignom President and CEO Souksamone Sihathep says the Laos car market is small but growing rapidly, noting his dealer group sees “a trend of more people buying new cars in what used to be a predominantly used-car market.”
Ford's market penetration in the region has doubled since 2010. “We are absolutely confident that our ongoing product-led strategy will continue to drive our overall share even higher,” says Ford ASEAN President Matt Bradley.
The Spin faces a tough challenge as Chevrolet looks to carve out a place in the country’s B-size MPV sector, but the brand has been pitching into new segments over the last couple of years with success.
The auto maker is confident its lineup, which focuses on the popular B-, C- and pickup segments, will help it deliver the style, individuality and technology returning to the forefront of buyers’ priorities.
We call out vehicles with problematic fit-and-finish, materials, ergonomics or unfortunate design choices. Each of these items resulted in points deducted as WardsAuto editors selected the 2016 Wards 10 Best Interiors.