After a flat first half of the year, the automaker, which dominates the Thai landscape with an almost one-third market share, projects full-year industry sales to come in around 740,000 vehicles, 7.5% down from last year.
The new Colorado has been refined with an eye toward new consumer demographics. That follows the direction of where the ASEAN truck market is heading: the premium end of the segment, with its higher margins.
“You are seeing a globalization of design in general,” GM International design chief Mike Simcoe says. “Media has been the big leveler, so Asian designers can see what’s happening in the West, the West is seeing what’s happening in Asia and we’re seeing a cross-fertilization.”
The new Civic will compete in Thailand’s C-segment, where Honda and other big OEMs increasingly are being challenged not only by lower-volume entrants but also by the rapidly growing compact-CUV segment.
The automaker’s optimism doesn’t extend to Australia, where Ford is to end vehicle production in 2016 and GM Holden a year later. That will make it “unviable” for Toyota to remain as the country’s sole OEM, Kyoichi Tanada says.
We call out vehicles with problematic fit-and-finish, materials, ergonomics or unfortunate design choices. Each of these items resulted in points deducted as WardsAuto editors selected the 2016 Wards 10 Best Interiors.