Edd Ellison

Edd
Ellison
Correspondent,
WardsAuto

Based in Bangkok, Edd specializes in coverage of Thailand, Indonesia, Malaysia and other emerging Southeast Asian markets.

Articles
Toyota Thailand’s Eyes on Reclaiming Sales Prize 
The automaker’s optimism doesn’t extend to Australia, where Ford is to end vehicle production in 2016 and GM Holden a year later. That will make it “unviable” for Toyota to remain as the country’s sole OEM, Kyoichi Tanada says.
New-Gen Nissan Teana Joins Southeast Asia Sales Race 
The fullsize sedan is a halo model for Nissan’s expansion plans in Thailand and across the ASEAN trade bloc.
Chevy Thailand’s 1.6L Sonic Raises B-Segment Stakes 
Broadening the car’s appeal by adding a larger engine has been key in the auto maker’s bid to strengthen its connection with younger buyers, who traditionally haven’t been a close fit for the brand.
GM Thailand Powertrain Plant Earns Zero Landfill Status
The achievement makes the auto maker a leader in local environmental responsibility, which is especially important as the heavily industrialized Rayong region is suffering the effects of growing pollution.
GM Returns to Indonesia With $150 Million Manufacturing Bet
The new Spin MPV is “the perfect vehicle for us to produce in Indonesia,” says a top executive. “We will do big numbers in Indonesia this year.”
Mercedes Thailand Adds CLA-Class in Move to Broaden Market Appeal 
The auto maker is using social media and other innovative marketing techniques to introduce Thai buyers to its new entry-level models.
GM’s Drive Into Laos Shows Promise
Manignom President and CEO Souksamone Sihathep says the Laos car market is small but growing rapidly, noting his dealer group sees “a trend of more people buying new cars in what used to be a predominantly used-car market.”
Suzuki Looks to Capitalize on Swift Success in Thailand 
A hit with local buyers, the B-segment hatchback has turned Suzuki into a car brand here that is knocking on the doors of the market’s more-established players.
Toyota Thailand’s Market-Leading Vios Gets Redo 
Since its launch 15 years ago, 656,811 of the small cars have been sold in Thailand, with another 186,761 units exported, mostly to ASEAN markets.
Ford to Step Up ASEAN Push With New EcoSport, Fiesta
Ford's market penetration in the region has doubled since 2010. “We are absolutely confident that our ongoing product-led strategy will continue to drive our overall share even higher,” says Ford ASEAN President Matt Bradley.
Chevrolet Takes Spin to Thailand
The Spin faces a tough challenge as Chevrolet looks to carve out a place in the country’s B-size MPV sector, but the brand has been pitching into new segments over the last couple of years with success.
Nissan Targets Thai C-Segment in Ambitious Growth Strategy 
Launch of the new Pulsar closes the last critical gap in the auto maker’s Thai model lineup as it seeks to triple ASEAN sales from 2010 levels.
Toyota Thailand Prepares to Deal With Market Slowdown 
The auto maker expects to outperform the market and push its share back up to its usual 40% range in 2013.
Mazda Eyes Another Record-Breaking Year in Thailand 
The auto maker is confident its lineup, which focuses on the popular B-, C- and pickup segments, will help it deliver the style, individuality and technology returning to the forefront of buyers’ priorities.
Oz-Built Territory on Target for Ford Thailand
There is talk of additional shipments of the SUV to Thailand this year, but local officials remain cautious, saying that will depend on customer demand.
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